IIT Delhi escalates station branding issue to Ministry of Housing & Urban Affairs

In OOH News By M4G Bureau - November 14, 2018

IIT-D has requested the ministry to permit either use of IIT Delhi name or that of the coaching centre on the Metro station signage

Multi format OOH presence for Cars24

In Gallery By M4G Bureau - November 13, 2018

The branding exercise was executed in different cities with car bar branding in Chennai & Hyderabad handled by My Hoardings

Cars24 rolls out integrated brand campaign on OOH  

In Campaigns By M4G Bureau - November 13, 2018

The multiple format campaign was accompanied by car branding in Chennai & Hyderabad executed by My Hoardings

‘Global brands seek more creative use of OOH’

In Viewpoints By Bhawana Anand - November 12, 2018

Anita Nayyar, CEO - India & South Asia, Havas Media Group and CEO - Havas Group, North India shares her perspectives on the key factors that will induce global brands to go big on Indian OOH canvas

Schmitten Chocolates strikes an emotional chord

In Campaigns By Bhawana Anand - November 05, 2018

The brand opts for multi-city OOH campaign to promote its chocolate offerings as gifting options

New Research Shows +23% Uplift in Brand Metrics with DOOH

In Research By M4G Bureau - November 03, 2018

The 4th Space research highlights the significant impact when Full Motion Digital OOH is added to Social Media campaigns, OnDevice study reveals

Dixcy Scott ties up with Zee’s Maharashtra Kushti League as Presenting Sponsor

In OOH News By M4G Bureau - November 01, 2018

In association with Madison Media, the brand will execute various on-ground branding initiative during the league

dentsu X bags media mandate for Dairy Day Ice-cream

In OOH News By M4G Bureau - October 31, 2018

The agency will design strategies for the brand that will make the brand promise & experience a part of everyday consumer life and conversation

Arvind Lifestyle appoints Dentsu India for Flying Machine & True Blue

In OOH News By M4G Bureau - October 30, 2018

The agency will work as strategic and creative partner for fashion brands from the group

‘OOH delivers good RoI & strong brand recall among TG’

In Viewpoints By Shradha Mishra - October 30, 2018

Shreyansh Kapoor, Vice President, Kashi Jewellers shares the brand’s outlook on OOH advertising