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Prakash Arts takes up Powered By Sponsorship of 2nd South India Talks OOH conference to be held in Chennai on Feb 2
In OOH News By M4G Bureau - December 12, 2023
The one-day conference will feature presentations and panels on key cross-cutting themes, such as, augmenting brand spends on OOH, long-term investments in DOOH, transit media growth opportunities, etc.
Vaseline shines bright with ‘Cocoa Glow’ campaign in Mumbai
In Campaigns By M4G Bureau - December 01, 2023
The brand says aloud ‘This Winter Don’t Hide The Glow’
Diriyah evokes The City of Earth with The United – the first ever transatlantic OOH showcase
In Digital OOH By Rajiv Raghunath - December 01, 2023
The United was developed as a collaboration between Ocean and Branded Cities to showcase latest DOOH technologies and immersive formats like Deepscreen® and Dreamroom 3D.
Elevite Media collaborates with JK Tyre for co-branding with Bollywood mega blockbuster Tiger 3
In Campaigns By M4G Bureau - November 30, 2023
Elevite Media, known for its innovative and impactful marketing strategies, weaved the magic of cinema with the reliability and quality associated with JK Tyre
‘Brands are keen on futuristic technologies’
In Viewpoints By M4G Bureau - November 27, 2023
Karan Bhardwaj, CEO, experiential etc states that creativity powered by cutting edge technologies can elevate brand experience for customers, in this conversation that is part of the ‘Insights @ Digital X’ series presented by DDX Asia.
1st M4G OOH Quizathon will go live today on Media4Growth at 4PM
In OOH News By M4G Bureau - November 24, 2023
Arakaprava Ray, Head, Marketing Strategy, Brand Partnerships & Events, HSBC India to conduct the contest
DOOH solutions multiply revenue: Aashiq, Deputy Director, NovaStar
In OOH Solutions By M4G Bureau - November 22, 2023
Dynamic displays have changed the game significantly when it comes to brand communication in the retail and out of home spaces. Aashiq, Deputy Director of NovaStar, delves into this in detail in this conversation as part of ‘Insights @ Digital X’ presented by DDX Asia.
IOAA appoints Praveen Vadhera as CEO
In OOH News By M4G Bureau - November 20, 2023
Praveen Vadhera commands 30+ years of agency experience in the realms of brand building, branding & design, OOH media, shopper marketing & retail design, behavioural analytics, experiential brand intervention, exhibitions and designing technology oriented solutions for brands.
‘Go beyond conventional ads to get the ‘heads-down’ generation’
In Digital OOH By M4G Bureau - November 17, 2023
Gautam Bhirani, Founder and CEO of Tagtalk.ai, believes that the role of content and engagement in out-of-home and digital display media has evolved dramatically to cater to a demographic deeply immersed in digital devices. So brands need to acknowledge this and accordingly strategise their communication.
‘Metro station branding has emerged as an integral part of our media mix’
In Viewpoints By Rajiv Raghunath - November 16, 2023
Abhinav Iyer, Senior General Manager – Marketing & Strategy, The Muthoot Group shares his perspective on the brand’s outlook on transit media, Metro media in particular, in the wake of the launch of ‘The Muthoot Group Railway Station’ metro in Jaipur. Excerpts of the interview with Rajiv Raghunath