Results For "Billboards"
184 News Found
OOH marketplace platform DOmedia to share real-time inventory data API with media operators
In Digital OOH By M4G Bureau - May 16, 2022
The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform and Billboardsin.com
Times OOH acquires exclusive rights for 126 digital billboards in Ahmedabad
In OOH News By N Jayalakshmi - March 31, 2022
The digital billboards are spread across key touchpoints in Ahmedabad, such as arterial roads, tourist hotspots and recreational and leisure areas.
Online marketplace Wabi2B criss-crosses Mumbai streets
In Campaigns By M4G Bureau - February 14, 2022
The campaign, executed by MyHoardings, has used multiple formats like billboards, bus queue shelters (bqs), bus exterior panels, cab top media, etc.
The story behind Times Square NYE Countdown
In Digital OOH By Rajiv Raghunath - December 23, 2021
Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronised New Year countdown on Times Square billboards, which the company has been managing over 11 years now.
In-Play company Admix partners Ocean Outdoor to send brands into the metaverse
In Digital OOH By Rajiv Raghunath - December 10, 2021
As the digital and physical worlds converge, consumers now spend similar amounts of time immersed in each, creating a new frontier for advertising
Garima Publicity wins ad rights at Siwan & Azamgarh railway stations
In OOH News By N Jayalakshmi - November 30, 2021
Siwan in Bihar and Azamgarh in UP are both important stations in their respective regions with over 120 trains passing through them and the media includes a mix of unipoles, gantries, lollypops, kiosks, signage, hoardings and billboards.
Broadsign appoints Jonny Richardson as Director, Business Development, APAC
In OOH News By M4G Bureau - November 11, 2021
Richardson will help drive Broadsign’s pDOOH strategy forward, with a particular focus on the local rollout of ad buying platform Campsite
B’luru back on billboards map soon: Specialists say cheers!
In OOH News By M4G Bureau - August 16, 2021
On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.
‘We connect digital marketing & DOOH’
Jeff Jaraved, Co-Founder & Director of Engineering of CAASie, a self-serving ad platform that makes ‘billboards more affordable’ to advertisers of all hues, points out that the current programmatic platforms are all deal-oriented. CAASiemakes it easier for advertisers to have DOOH in their media mix, with the ease with which they buy digital media.
Hombale Films packs a punch for Yuvarathnaa campaign
In Campaigns By M4G Bureau - April 13, 2021
The campaign, which includes an attention grabbing bus shelter and billboards, has been executed in association with Khushi Advertising.
