Cadbury Dairy Milk's digital OOH initiative goes viral on Friendship Day

In Campaigns By Nibedita Saha - September 30, 2016

Posterscope India executed the live billboard campaign for Cadbury Dairy Milk brand which became a massive viral phenomenon within an hour of the billboard going live

Himani Best Choice to create spectacle through Devi Durga's thousand hand idol

In OOH News By Nabamita Chatterjee - September 08, 2016

Massive outdoor campaigns will be undertaken through billboards, hoardings and mobile vans, bus branding, etc. throughout the state of West Bengal. The campaign will also run at metro stations in Kolkata.

Ford Mustang makes a roaring entry through OOH in India

In OOH News By Satarupa Chakraborty - August 26, 2016

Just before its launch in India, Ford Mustang engages with consumers through an innovative campaign involving motion sensing billboards displayed at Delhi and Mumbai airports.

Kinetic India drives Nicotex's quit smoking OOH campaign

In Campaigns By Nabamita Chatterjee - August 22, 2016

To enhance the communication, the brand did an LED innovation on billboard highlighting the features of the product at key congregation points.

Ola's'#Do Your Share' campaign tracks carbon emissions across Mumbai, Delhi & Bangalore

In Campaigns By Nabamita Chatterjee - August 16, 2016

The unique'Billboard' will track real time carbon emission levels saved in the city and the 15 day campaign is powered by WRI, aiming at encouraging sustainable mobility.

Vodafone conserves rainwater through billboards

In OOH News By Satarupa Chakraborty - August 10, 2016

In a unique initiative towards social responsibility, telecom major Vodafone merges the concepts of OOH advertising and rainwater harvesting.

Chennai Metro attracts more local and international brands

In OOH News By Satarupa Chakraborty - July 18, 2016

With the opportunity to run in a billboard-free city, Chennai Metro Rail attracts an interesting repertoire of local, national and international brands. The inventory is only increasing day by day.

Gionee Mobiles get charged up on billboards

In Campaigns By Satarupa Chakraborty - June 16, 2016

Use of static and moving LED lights made the latest outdoor campaign of Gionee Mobiles stand out in 40 Indian cities.

South Western Railway opens tender for various OOH formats

In OOH News By Satarupa Chakraborty - June 03, 2016

South Western Railway opens tender for a huge number of gantries, billboards and glow sign boxes in and around Bangalore.

Kinetic propagates Earth Day through the OOH way

In OOH News By Satarupa Chakraborty - April 26, 2016

Kinetic chose to switch off lights of live billboards towards protection of environment on this Earth Day.