Canada’s Outfront Media launches DOOH-focused analytics platform

In Digital OOH By M4G Bureau - September 25, 2017

The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by Outfront’s digital billboard locations

FBI officials launch outdoor campaign to quell human trafficking on Las Vegas

In Campaigns By M4G Bureau - September 24, 2017

Clear Channel Outdoor provided billboards for the social campaign

Printech forays into North market with super-wide format machines

In OOH Solutions By M4G Bureau - September 11, 2017

Vutek's 7 PicoLitre 1000DPI - UV roll to roll machine can print up to 250 sq. m. per hour on continuous rolls, with multi-roll capability up to 15 ft media for billboards and back-lits

APN Outdoor surpasses Elite Screens target, reinforces leadership in digital space

In Digital OOH By M4G Bureau - September 06, 2017

The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month

Factors contributing to the ideal deployment of DOOH site

In Gallery By - August 31, 2017

Mahesh (Mac) Gangam, Shenzhen Atenti Technologies, China presented “Digital billboard site development”

Smart city projects, urban policies need to be aligned: experts

In OOH News By Bhawana Anand - August 21, 2017

Alka Asthana, CTO, Bharti Infratel Limited, stated at the 3rd National Summit on 100 Smart Cities India 2017 that while the smart city projects provide for digital billboards, current urban norms do not allow use of video content on such billboards

‘Game of Thrones’ connects with Hotstar audience via OOH

In Campaigns By - August 03, 2017

As part of a multimedia campaign, over 50 billboards with the title 'Torrents Morghulis' were strategically placed in key locations across Mumbai, Delhi and Bengaluru by The Social Street.

Factors contributing to the ideal deployment of DOOH site

In OOH News By Nabamita Chatterjee - July 29, 2017

Mahesh (Mac) Gangam, Shenzhen Atenti Technologies, China presented “Digital billboard site development” at OAC, 2017.

Titan Squadron displays its exclusive collection on OOH

In Campaigns By M4G Bureau - June 27, 2017

OMI planned and executed the campaign using a mix of billboards, gantries and pillar branding, making the brand visibly profound

Lodha Group observes World Environment Day with a unique billboard garden

In Campaigns By Bhawana Anand - June 22, 2017

MOMS planned and executed the vertical billboard garden by using some 1,000 saplings