Moving Walls integrates Lifesight data to strengthen offline media attribution platform

In Digital OOH By M4G Bureau - March 06, 2019

The companies will combine their location data expertise to enrich Moving Walls’ billboard and activation attribution product that transforms how brands plan, measure, and buy offline media

Outdoor LED display market to reach $22.4 bn by 2024

In Research By M4G Bureau - February 20, 2019

Global Market Insights Inc.’s latest research says outdoor LED display market to be driven by growing demand for electronic billboards over printed billboards

‘Transparency, automation will drive OOH growth in Malaysia’

In OOH News By M4G Bureau - January 25, 2019

59 billboard owners deliberate upon the ways to grow the OOH business

Samsung Teases Galaxy Unpacked 2019 with Captivating Billboards in Paris

In Campaigns By M4G Bureau - January 19, 2019

The campaign pays homage to the company’s Korean originality & tease an exciting future for the Galaxy lineup

Ocean to develop digital screens in UK’s Southampton

In Digital OOH By Rajiv Raghunath - January 15, 2019

Ocean will replace and upgrade the Southampton City Council’s existing roadside billboards with enhanced digital screens

Lamar strengthens position with Fairway Outdoor billboards’ aquisition

In OOH News By M4G Bureau - December 27, 2018

The US OOH company adds more than 8,500 high-quality billboards to its kitty

Outdoor Network launches South Africa’s largest digital billboard

In Digital OOH By M4G Bureau - December 13, 2018

The 2-sided billboard is expected to deliver 3.3 million impacts every month

Moving Walls introduces ‘Three Billboards’ analysis

In OOH News By M4G Bureau - December 11, 2018

Leading billboard advertisers including Unilever, McDonald’s, Tune Talk, Konica Minolta, Shopee, UEM Sunrise, Mudah, BMW, and Puma have signed up for the innovative OOH analytics

Wonderbra returns to UK OOH with “Hello Me!”

In Digital OOH By M4G Bureau - December 03, 2018

Exclusive posters through Ocean revisit the most iconic billboard of all time with timely new message

Ranveer Singh champions Kotak Mahindra #IndiaInvited campaign

In Campaigns By Shradha Mishra - November 14, 2018

Billboards in certain areas of Mumbai feature the creative of Ranveer Singh with folded hands, asking, "Card Mila Kya". And no, he is not talking about his wedding card