Results For "Billboard"
311 News Found
Quividi, Moving Walls in pact to enhance audience measurement, pDOOH executions
In OOH News By Rajiv Raghunath - December 08, 2020
With the integration, advertisers and media owners gain access more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards
Green mandate blunts Kerala OOH business prospects in run-up to state elections
In OOH News By M4G Bureau - December 03, 2020
Media operators cite that higher cost of green fabric cuts into margins leaving
Outdoor advertising market size to grow $8.55 billion despite recession: Technavio report
In Research By M4G Bureau - November 30, 2020
As per the report, billboard is still considered an effective medium for ad campaigns due to their widespread distribution; Decline of print and TV ads is driving vendors to invest in various technologies
Times OOH expands media portfolio with new acquisitions in Chennai
In OOH News By M4G Bureau - November 24, 2020
The media owning firm has acquired exclusive media branding rights on the capital’s central and southern billboards
Professional female mountaineers take charge for Skechers’ OOH campaign installation
In Campaigns By M4G Bureau - November 19, 2020
The footwear brand, in the activity, has created history by installing the first ever billboard flex by women in association with Street Talk (a Signpost India Company)
Bhubaneswar MC reports INR 10 cr loss from outdoor media
In OOH News By Bhawana Anand - November 13, 2020
The media owners confirmed that license fee hasn’t been submitted as rebate scheme is awaited
Audience data will power outernet growth in sync with internet: Srikanth Ramachandran
In OOH News By M4G Bureau - October 30, 2020
Srikanth Ramachandran, Group CEO, Moving Walls points out that in the current Covid-19 impacted period, clients ask for more detailed campaign performance reports
‘We connect with audiences as a thoughtful brand’
In Viewpoints By Bhawana Anand - September 28, 2020
Charu Malhotra, Vice President and Head of Marketing, Brilloca Limited, talks about the brand’s engagement with consumers in the current circumstances and how OOH advertising can be leveraged to reinforce the brand positioning
Facebook & GroupM launch media playbook to help brands adjust to consumer behaviour
In Research By M4G Bureau - September 28, 2020
‘Turn The Tide’ playbook emphasises on media strategies for businesses to drive efficient outcomes
Delhi’s three civic bodies expect INR 100 crore combined OOH advertising revenue loss
In OOH News By M4G Bureau - September 24, 2020
A standing committee has been appointed to figure out the option to reduce the loss; Media owners waiting for rebate scheme