BBMP issues Outdoor Advertising Policy 2018 for review

In OOH News By M4G Bureau - October 03, 2018

The new policy has segregated the city into four zones permitting different formats considering public access, the environment, traffic safety and aesthetic factors of the city

SF Sonic Batteries renews Bengaluru FC Tie-up

In OOH News By M4G Bureau - October 01, 2018

The brand will leverage the alliance through in-stadia branding and on ground activations

Holiday Inn checks into Bangalore City rail station

In Campaigns By M4G Bureau - September 27, 2018

In Bengaluru, there is seemingly a surge in demand for the formats that are untouched by the ban – namely, transit media that includes airport media, railway media, bus shelter media, and skywalk media

PrettySecrets plans campaign in Delhi NCR, shelves outdoor presence in Bengaluru

In OOH News By Bhawana Anand - September 21, 2018

The campaign will take forward the #RedefineBasics proposition

Poorvika Mobiles embraces green OOH solutions for advertising in Bengaluru

In Campaigns By M4G Bureau - September 19, 2018

The campaign has been rolled out on bus shelter media, maintained by Times OOH, using eco-friendly, recyclable textile fabric that is 100% plastic free

Kohler plans to step outdoor in the major metros

In OOH News By M4G Bureau - September 18, 2018

The brand’s TV campaign featuring Twinkle Khanna will be complemented by an impactful outdoor campaign across Delhi, Mumbai and Bengaluru

Karnataka HC directs BBMP to remove illegal media without exception

In OOH News By M4G Bureau - September 18, 2018

No interim stay to BBMP order to stop outdoor advertising in Bengaluru for one year

Is industry getting closer to finding alternative fabric for advertising in Bengaluru?

In OOH News By M4G Bureau - September 03, 2018

BBMP has reportedly been approached with bio-degradable fabric for advertising

Pixel 2 Print installs Arrow Digital’s Efi Vutek GS3200 in Bengaluru unit

In OOH Solutions By M4G Bureau - August 27, 2018

Unlike wide-format printers that sacrifice speed for high-quality imagery, or grand-format printers that compromise quality to deliver speed, the GS3200 delivers exceptional photographic quality at high-production speeds

Bengaluru OOH staring at likely policy paralysis

In OOH News By Bhawana Anand - August 23, 2018

Media owners in the city see no rationale in going for an entirely new ad policy considering that the ad policy was amended in 2016 in keeping with the market conditions