TV9 News creates OOH scoop to promote new channel

In Campaigns By M4G Bureau - January 28, 2021

A month-long OOH activity has been executed across entire West Bengal

Slice awards creative duties to 82.5 Communications

In OOH News By M4G Bureau - January 19, 2021

The agency's Bengaluru office will handle the business.

PETA India's new campaign urges shoppers to ditch leather, wool and exotic skins

In Digital OOH By M4G Bureau - November 20, 2020

The animal rights organisation has placed communications on Tagtalks' digital assets network in bars, restaurants, and cafés in Bengaluru, Delhi, Mumbai and Pune

Calcutta HC ruling impacts OOH business of eastern India during Durga Puja

In OOH News By Pray Jani - October 21, 2020

According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business

Business travellers lead airport passenger traffic recovery

In Research By Rajiv Raghunath - September 11, 2020

A Moving Audiences Data (MAD) analysis conducted in conjunction with Media4Growth highlights the audience reach patterns at Indira Gandhi International Airport, Delhi; Chhatrapati Shivaji International Airport, Mumbai; Kempegowda International Airport, Bengaluru; and Sardar Vallabhbhai International Airport, Ahmedabad in the months of July and August 2020

BBMP plans pre-bid meeting on July 24 to discuss Way Finders’ packages

In OOH News By M4G Bureau - July 22, 2020

Stringent technical conditions may limit scale of bid participation

Karnataka High Court gives nod for Covid19 awareness campaign with strict guidelines

In OOH News By M4G Bureau - July 17, 2020

The high court has permitted Bengaluru civic body to put up hoardings but with the condition to follow strict norms

Himalaya Purifying Neem Wash ‘Ask the Expert’ campaign includes OOH in media plan

In OOH News By M4G Bureau - July 06, 2020

This 360° campaign has been conceived by 82.5 Communications, Bengaluru

Sangeetha Sampath moves to 82.5 Communications as Group CD in Bengaluru

In OOH News By M4G Bureau - June 30, 2020

Earlier, she was with Mullen Lintas and carries vast experience across consumer categories

‘Amphan’ sends West Bengal, Odisha OOH into a tailspin

In OOH News By Ria Banerjee - May 26, 2020

Physical damage to the outdoor advertising assets have compounded the business losses caused by the pandemic situation