Results For "Bengal"
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Blackberry flies high at airports
In Campaigns By Bhawana Anand - November 26, 2014
Blackberry runs impactful activation programmes at New Delhi, Mumbai and Bengaluru airports to promote BlackBerry Passport
BMTC invites bids for erection & maintenance of hoardings, display/glow sign boards
In OOH News By VJ Media Bureau - November 18, 2014
The hoardings and display/glow sign boards are for display advertisement at Bengaluru's Jayanagara (TTMC) Bus Station Complex premises for a period of 3 years
Engage OOH firms in Bengaluru's infrastructure development: Anil Kannambille
In OOH News By Rajiv Raghunath - November 14, 2014
Anil Kannambille, Director, Accord Advertising, also sees a promising future in digital OOH
Hiland takes its residential project outdoors
In OOH News By Nabamita Chatterjee - November 03, 2014
The real estate developer used various OOH formats across West Bengal including front lit, non lit and back lit hoardings, LED boards, unipoles, pillars and mobile vans among others to promote its latest residential project - Hiland Greens Phase II .
Vivel spreads love for the elderly during Durga Puja
In OOH News By Nabamita Chatterjee - October 20, 2014
The on-ground campaign Vivel Pujo Love executed by MOMS, aimed to celebrate Bengal's biggest festive season by spreading the love among the elderly.
Sony Bravia 4K Series delivers live experience in the outdoor
In OOH News By Nabamita Chatterjee - October 16, 2014
Laqshya Live Experiences executes launch activation of the series at 22 malls in cities like New Delhi, Mumbai, Ahmedabad, Pune, Kolkata, Chennai, Bengaluru, Hyderabad and Cochin
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:
ITC's'Engage' goes gigantic in the outdoor in Bangalore
In Campaigns By Nabamita Chatterjee - October 08, 2014
Street Talk created a 4,000 sq ft single display for the brand in a high traffic zone in the city
Tic Tac takes'Strawberry Fields' to college-goers
In Campaigns By VJ Media Bureau - October 07, 2014
To create awareness for the new flavour amongst the youth, across Mumbai, Delhi and Bengaluru, the brand mandated Madison Integrated Experiential Solutions to conceptualise and implement an engagement module relevant to this audience
Outdoor industry must protect the beauty of Bengaluru city: BBMP Commissioner
In Viewpoints By M4G Bureau - September 10, 2014
In recent times, the Bruhat Bengaluru Mahanagara Palike (BBMP) has taken strident steps to regularise the outdoor media advertising in the city of Bengaluru. M Lakshminarayana, Commissioner of BBMP, firmly believes the industry has a vital role in preserving the beauty of the city. The Commissioner shares the civic body's outlook on outdoor media advertising in an interview with Rajiv Raghunath of Outdoor Asia. Edited excerpts: