It’s business as usual for FoB, bqs, transit media in Bengaluru

In OOH News By Bhawana Anand - January 09, 2020

The mandate for the use of eco-friendly media material is the only major challenge as it significantly increases the cost of advertising, says H V Surendranath, COO, Prakash Arts

Locad strengthens pDOOH in West Bengal market

In Digital OOH By Bhawana Anand - January 03, 2020

The programmatic DOOH network of more than 650 screens offer 80000+ unique eyeballs weekly

B’lore media owners still waiting for the Court nod for large formats

In OOH News By Bhawana Anand - December 18, 2019

Implementation of the BBMP Outdoor Signage & Public Messaging ByLaws 2018 delayed

Jeep makes 18 ft. tall presence at Bengaluru International Airport

In Gallery By - November 14, 2019

Long term omnipresence through the outdoor medium has been the brand’s key driver to achieve high recall value

HC tells BBMP to remove hoarding structures in Bengaluru

In OOH News By Bhawana Anand - November 14, 2019

Meanwhile, introduction of Bengaluru Mahanagara Palike Advertisement Rules 2019 inordinately delayed

Jeep makes 18 ft. tall presence at Bengaluru International Airport

In Campaigns By Bhawana Anand - November 14, 2019

Long term omnipresence through the outdoor medium has been the brand’s key driver to achieve high recall value

Biswa Bangla uses muslin sarees as display banners at Kolkata International Airport for promotions

In OOH News By Ria Banerjee - November 13, 2019

Aiming to revive the lost ancient handicraft, 10ft x 3ft muslin sarees of Biswa Bangla, Department of Micro, Small and Medium Enterprises and Textiles of the Government of West Bengal were hung spreading season’s greetings

Vivo Smartphone taps urban audience with pDOOH

In Campaigns By Bhawana Anand - November 01, 2019

Launched across Delhi, Gurugram, Mumbai, Pune, Bengaluru and Hyderabad, the campaign is live across 600 display screens

Chennai-based Podhigai Ads has executed a week-long campaign for V-Guard from Mahalaya to Dussera in West Bengal

In Gallery By - October 18, 2019

Executed by Chennai-based Podhigai Ads, V-Guard’s OOH campaign revived the traditional Puja style along with strategically promoting its products

No development even after State Rules 2019 are ready

In OOH News By Bhawana Anand - October 16, 2019

The high court of Karnataka postponed the next hearing in 1st week of November; industry sees no outcome