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KIA Bangalore, IGIA Delhi among Top 10 performing airports in 2022
In OOH News By Rajiv Raghunath - January 05, 2023
The rankings were released by Cirium, a leading provider of aviation data to the travel, finance, aerospace and aviation industries
‘Football Fever’ grips audience attention at Mauritius airport
In Campaigns By M4G Bureau - December 27, 2022
Times OOH conceptualised and executed the ‘Football Fever’ event at the Sir Seewoosagur Ramgoolam International Airport (SSRIA), Mauritius.
Yatra of a new kind: When CAs met MSMEs as part of bus campaign
In Campaigns By M4G Bureau - December 02, 2022
Mindwave Media recently conducted a bus campaign called the ‘ICAI MSME Yatra’ for the Institute of Chartered Accountants of India (ICAI) with the ICAI bus travelling to 75 cities across the country in 75 days and conducting more than 10,000 MSME meetings.
Orange Bank & Jellyfish ran 1st French pDOOH campaign on DV360
In Digital OOH By Rajiv Raghunath - November 29, 2022
The two-week OOH campaign ran on 2,000 Clear Channel France displays in shopping centres via Broadsign OOH SSP
Tourism Australia beckons Indian outbound travellers for the Down Under experience
In Campaigns By M4G Bureau - November 25, 2022
The campaign has been handled by Glo - Greenline (The OOH arm of Lodestar UM) and has been executed in Delhi NCR, Mumbai & Bangalore
HP drives awareness for Spectre 360 using pDOOH enabled via Lemma and Yahoo
In Digital OOH By M4G Bureau - November 07, 2022
The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.
Nashik-based Ram Bandhu rolls out multi-format campaign
In Campaigns By M4G Bureau - October 31, 2022
The campaign illustrates the growing participation of regional brands in OOH advertising
Flipkart’s #UpgradeTohBantaHai campaign sets the tone for its Big Billion Days Sale
In Campaigns By Prantika Ghosh - October 10, 2022
The #UpgradeTohBantaHai campaign used both offline and online media.
Australia’s TMS in tie-up with Broadsign to power retail media expansion
In Digital OOH By Rajiv Raghunath - October 04, 2022
The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens.
Lufthansa campaign takes off on a new note
In Campaigns By M4G Bureau - September 29, 2022
Resonating with the post-pandemic mood, the brand has used the tagline ‘Time for some new horizons’ in its new campaign that was spotted in Mumbai.