Madison Media wins 21 new businesses in 2015

In OOH News By VJ Media Bureau - January 13, 2016

The estimated size of these accounts put together is above Rs 1,000 crores. The Agency ended 2015 by announcing 2 key wins - PepperTap and Policy Boss on the last 2 working days of the year.

IOAA steps out to promote outdoor advertising

In Campaigns By Satarupa Chakraborty - December 22, 2015

As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon.

Prestige Sings its Song Through Outdoor

In Viewpoints By M4G Bureau - December 08, 2015

Executed by Coral Media, the innovative two month campaign'Song of the South' by Prestige Group took over large billboards across Bangalore, promising its prospective customers a home that is nestled in serene and peaceful environment

Srishti Communications bags contract for hoardings across Bangalore

In OOH News By VJ Media Bureau - December 07, 2015

The hoardings, offering a total space of 26000 sq ft, is situated in the railway property and positioned at vantage positions in Bangalore city.

RAW Pressery spreads health message at Pinkathon

In Campaigns By Satarupa Chakraborty - December 03, 2015

Mumbai-based RAW Pressery tied up with SBI Pinkathon Pune to roll out some innovative brand activations through kiosks, banners and life-size dummies of juice bottles. Executed by Brand Evosys, the activations mixed the"health” aspect of both the juice brand and the event that helps in spreading awareness about breast cancer among women.

AirWick spreads its fragrance through bus queue shelters

In Campaigns By Swati Singh - December 01, 2015

The brand's outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.

AirWick spreads its fragrance through bus queue shelters

In Gallery By - November 27, 2015

The brand's outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.

India Handloom, Allahabad Bank and Airwick campaigns hop onto DMRC

In OOH News By Swati Singh - November 25, 2015

Handled by Delhi-based EG Communications, India Handloom, Allahabad Bank and Airwick resort to lower panels of Delhi Metro as part of their OOH practice.

PayUmoney's campaign invites people to save more

In Campaigns By Satarupa Chakraborty - November 23, 2015

Launching a massive outdoor campaign in Delhi and Bangalore, smartphone app PayUmoney has used almost all formats like hoardings, BQS, MUPI, pole kiosks etc. Executed by Laqshya Media Group, the campaign has been rolled out in the busiest parts of the cities.

Havas Media wins integrated media mandate for Clovia and Holiday IQ

In OOH News By Satarupa Chakraborty - November 13, 2015

Amidst the multi-agency pitch, Havas Media Group India has been awarded the integrated media mandate of lingerie and nightwear brand, Clovia, and Holiday IQ, India's largest travel community and holiday recommendation engine. Clovia account will be handled by Havas's New Delhi office and Holiday IQ from the agency's Bangalore office.