Results For "Ban"
738 News Found
Origins Advertising launches moving LED formats for semi-urban markets
In OOH News By Bhawana Anand - September 06, 2017
The objective of introducing this format was to enable high quality brand advertising in the semi-urban markets where brands see significant potential to expand their presence.
Jockey celebrates 141-yr legacy with a unique pop-up museum
In Campaigns By M4G Bureau - September 05, 2017
The brand started an initiative to showcase its brand in Bengaluru which will be followed by a similar initiaiive in Mumbai
‘OOH must have an Ad-Ex at least’
In Viewpoints By Bhawana Anand - September 04, 2017
Pawan Bansal, COO, Jagran Engage, says that OOH advertising itself is not being promoted enough. He talks about the different dimensions of Indian OOH business in an interview with Bhawana Anand. Edited excerpts:
AAI invites bids for ad rights at Biju Patnaik International Airport, Bhubaneswar
In OOH News By M4G Bureau - August 31, 2017
The advertising space comprising 16,300 sq.ft (Indoor – 7,800 sq.ft. and outdoor – 8,500 sq.ft.) will be given for the duration of 10 years – for both static and digital media as well as activation. The tender will be allotted on Payment of Monthly Concession Fee basis.
Bandhan Bank partners with Madison Media again
In OOH News By M4G Bureau - August 28, 2017
After handling the Bank’s launch duties, Madison Media will now be steering the media planning & buying for the brand across communication channels.
Federal Bank banking on Metro for consumer connect
In Gallery By Bhawana Anand - August 24, 2017
Metro trains branded with the poser “Why Settle For Less?"
Federal Bank goes outdoor asking ‘Why Settle For Less?’
In Campaigns By Bhawana Anand - August 24, 2017
The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign
Smart city projects, urban policies need to be aligned: experts
In OOH News By Bhawana Anand - August 21, 2017
Alka Asthana, CTO, Bharti Infratel Limited, stated at the 3rd National Summit on 100 Smart Cities India 2017 that while the smart city projects provide for digital billboards, current urban norms do not allow use of video content on such billboards
Supreme Court gives green signal to New Outdoor Advertisement Policy for Delhi
In OOH News By Bhawana Anand - August 08, 2017
Outdoor Advertising Policy 2017 will replace the existing 2008 policy with new rules & regulations like ban on promoting "nudity, racism, drugs, cruelty to animals or any kind of violence” and no ads in the national parks, historical monuments, world heritage areas and religious places.
“Moving, interactive hoardings can spur more innovations”
In Viewpoints By Satarupa Chakraborty - August 08, 2017
Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts: