Madras High Court imposes blanket ban on hoardings, flex banners with images of living people

In OOH News By M4G Bureau - October 25, 2017

The Court ruling was a strong step to root out the clutter of hoardings, flex banners and signboards that mark the cityscapes in the state

Renault Captur trail blazes OOH landscape

In Campaigns By M4G Bureau - October 25, 2017

Ecosys OOH planned and executed the campaign in association with Omnicom Media Group, creating a domineering brand presence for the all new SUV model in 10 cities across the country

Soccer mania writ large on Kolkata OOH ahead of FIFA U-17 World Cup finals

In Campaigns By Ria Banerjee - October 24, 2017

Multiple OOH formats like hoardings, billboards, cutouts, unipoles, gantry, bus branding, tram branding, metro coach branding, pillar branding, standees, bqs, traffic signals, police booth, kiosk, college bus branding, vessel branding, selfie stands, LED displays, overheads, L-shaped and T-shaped gates have been used

'Digital billboards can work wonders for OOH'

In Viewpoints By M4G Bureau - October 12, 2017

However, there are several pre-conditions that will determine the long-term success of digital OOH in the urban environment.

No spark in OOH business this festive season save a few markets

In OOH News By Bhawana Anand - October 12, 2017

Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders

Madison Media wins Sri Sri Tattva Media AOR

In OOH News By M4G Bureau - October 10, 2017

Sri Sri Tattva commands strong multi-dimensional capabilities across the Ayurveda value chain making it a leader in Ayurveda-FMCG space

Audio ads on Mumbai Suburban trains enjoy deep connect with commuters

In OOH News By Amaan Kazmi - October 10, 2017

On a line that sees 7.5 million people travelling every day, this form of advertising commands a huge captive audience

Sudden ban on flex creates havoc in Chhattisgarh

In OOH News By Bhawana Anand - October 10, 2017

Concessionaires planning to go to High Court for a stay on ban

Local real estate brands build up equity on Mumbai Central Line during festive season

In OOH News By Amaan Kazmi - October 06, 2017

The majority of the real estate firms are reaching out to this audience with affordable housing propositions

Air India boards Rapid MetroRail to promote Delhi-Copenhagen flight

In Campaigns By M4G Bureau - September 25, 2017

The branding, launched for a one-month period, was executed by ICONS that handles the Rapid MetroRail advertising rights