Mangaluru City Corporation brings down non-commercial outdoor displays

In OOH News By Ria Banerjee - March 14, 2019

The action followed the Model Code of Conduct coming into effect

Sai Advertisers sees good ad prospects on IT corridor short-loop routes

In OOH News By Ria Banerjee - March 13, 2019

Real estate brands in particular would be the major advertising category

EC sets down OOH display norms for political campaigns

In OOH News By Bhawana Anand - March 11, 2019

The Election Commission has urged the use of eco–friendly materials and banned featuring any images of serving defence personnel in the OOH displays

Dentsu Aegis Network expands Ashish Bhasin's role

In OOH News By M4G Bureau - March 07, 2019

The Chairman and CEO of Dentsu Aegis Network - South Asia, has been promoted to the role of CEO, Dentsu Aegis Network Greater South and Chairman and CEO of India and will be responsible for overseeing India, Sri Lanka, Bangladesh, Indonesia, Thailand, Vietnam, Philippines, Malaysia and Myanmar markets

National Green Tribunal seeks ban on PVC during election promos

In OOH News By M4G Bureau - March 07, 2019

The move comes ahead of the Lokh Sabha election and the heavy outdoor campaigning expected from political parties

The way forward is transit: Pawan Bansal

In OOH News By Ria Banerjee - March 05, 2019

Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

UberAuto’s Chennai campaign promises haggle free rides

In OOH News By M4G Bureau - February 22, 2019

The ‘ No haggling, no hassles’ campaign crafted by Ogilvy Bangalore promotes Uber auto services in the city

Colgate-Palmolive’s ‘suraksha’drive at Kumbh Mela

In Campaigns By M4G Bureau - February 22, 2019

The brand has kicked off various initiatives including wrist bands, ropes and awareness drive

‘Transit format is cost effective, delivers better ROI’

In Viewpoints By Bhawana Anand - February 12, 2019

Dev Banerjee, Director, Buymediaspace, the latest entrant to transit advertising, shares his perspective on what makes transit format branding more effective than vanilla campaigns

Karnataka High Court quashes ban on outdoor advertising display in Bengaluru

In OOH News By M4G Bureau - February 07, 2019

Authorised media permitted to display advertisements as under Advertisement Bye-laws 2006