‘Smart transport will change the media landscape of Kolkata’

In Viewpoints By Ria Banerjee - July 16, 2018

Narayan Swaroop Nigam, Secretary, Transport Department, Govt of West Bengal and Managing Director, WBTC, CSTC & WBSTC shares his perspectives on how technology adoption to augment the urban transportation systems will augment the advertising opportunities

DMRC promotes environment awareness among school kids

In OOH News By M4G Bureau - June 06, 2018

The transit authority conducted a storytelling show inside the metro train to create awareness about the World Environment Day

BT Group CPO Hari Sundaresan to speak on how procurement impacts media spend at FEPE Congress

In OOH News By M4G Bureau - May 19, 2018

Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment

MHOA confers with BMC on outdoor policy in the making

In OOH News By Bhawana Anand - April 11, 2018

The first draft is expected to be released in three weeks for obtaining the suggestions of media owners in the city and to gauge their concerns

PharmEasy delivery app writ large on OOH formats

In Campaigns By Ria Banerjee - March 23, 2018

Handled by Release my Ad, PharmEasy goes 360 degree for a month long campaign in Mumbai and Kolkata covering multiple outdoor media formats such as hoarding, pole kiosk, Ac bus wrap, non-Ac bus panel and BTL activation.

Bombay HC issues notice to Guju Ads to remove hoardings at Juhu

In OOH News By M4G Bureau - March 07, 2018

Petitions filed with the High Court cited that Guju Ads had erected the hoardings in Juhu area without obtaining due permissions from BMC, traffic department, and environment and coastal regulation department

Airtel’s Naqhi Khan to share brand perspective on OOH at Karnataka Talks OOH conference

In OOH News By M4G Bureau - February 07, 2018

Naqhi heads the brand and marketing communications for Bharti Airtel across Karnataka; he has worked in diverse streams that include sports marketing, ATL/BTL marketing, and now marketing communications

Railway extends bids submission date for Mumbai package

In OOH News By M4G Bureau - January 02, 2018

The date has been extended indefinitely until further notice; the submission date was postponed in view of the Bombay Court order issued on December 22, 2017 and the feedback obtained from the prospective bidders

‘OOH should give brands innovative, iconic, interesting experience’

In Gallery By - December 04, 2017

Dhiraj Kapoor, Head – BTL, Intex Technology India, speaks on ‘What factors will drive brands to plan big for northern OOH markets’ said the i-3 approach will likely engage more brands in the OOH space

‘OOH should give brands innovative, iconic, interesting experience’

In OOH News By Bhawana Anand - November 21, 2017

Dhiraj Kapoor, Head – BTL, Intex Technology India, while addressing the Delhi NCR Talks OOH Conference in Gurugram on November 17 on ‘What factors will drive brands to plan big for northern OOH markets’ said the i-3 approach will likely engage more brands in the OOH space