OOH, BTL, digital in combo will deliver the goods in rural markets: Rajesh Radhakrishnan

In OOH News By Pray Jani - May 13, 2020

Vritti Solutions is also helping dovetail brand initiatives with CSR engagements

‘Now is the time for us to enhance software capabilities in our media’

In Digital OOH By Pray Jani - April 09, 2020

Sandeep Bommireddi, Co-Founder of Adonmo, listed in the Forbes Asia’s 30 under 30 of 2020, underlines the firm’s laser focus on developing innovative solutions

NMRC to permit promotions on wheel to increase NFR

In OOH News By M4G Bureau - February 17, 2020

1-4 coaches can be obtained at a minimal fee for the activity and celebrations inside their trains

BrandBuddy to add 200 more cabs in its kitty

In OOH News By Pray Jani - January 28, 2020

BrandBuddy, in association with TG Connect has taken Uber cabs in Mumbai for digital cab-top media

MP Tourism empanels 4 specialist agencies for OOH promotions

In OOH News By Bhawana Anand - January 15, 2020

These agencies will handle the complete outdoor & BTL planning, buying and execution across several touchpoints

PrivyTV offers customised solutions for digital signage and kiosks

In OOH Solutions By Pray Jani - January 09, 2020

The tech-based company offers software and hardware-based solutions for airport and mall media

AtoZ’s NY party call-out with cab-top media

In Campaigns By Pray Jani - January 09, 2020

In association with TaxiTop Media, the event organiser was able to generate enough interest and sell 80 tickets over a span of just two weeks with just this medium

GoaMiles keen to tap cab-top DOOH media business

In OOH News By Pray Jani - January 07, 2020

With the Goa state govt expressing interest in DOOH and with no other players currently operating in the state, GoaMiles, the regional cab hiring app, is keen to leverage the opportunities in cab-top DOOH media.

Bata makes new footprints with monsoon offers

In Campaigns By Pray Jani - August 19, 2019

Partnering with RoadAds Pvt. Ltd, the brand captured the Mumbai and Goa markets with GPS enabled mini vans that promoted the offers

Pune BRT Shelter media has no compliance issues

In OOH News By Bhawana Anand - July 02, 2019

Pioneer Publicity had obtained the media rights through the bidding process conducted by PMPML and has met all financial and tax obligations