Results For "BSE"
40 News Found
‘OOH works well, but ROI assessment is a must’
In Viewpoints By Bhawana Anand - April 04, 2018
Online table booking platform Dineout has creatively used OOH for brand building. The brand has used OOH to draw consumers to the restaurants with attractive offers. Ankit Mehrotra, Co-Founder, Dineout is a strong votary of OOH advertising, but says the absence of any data capture on audience response reduces the inclination to use OOH in a big way. At the same time, he highlights the advantages of OOH advertising via-a-vis other modes of advertising
‘Business consolidation augurs well for OOH’
In OOH News By M4G Bureau - February 16, 2018
OOH leaders observed at the Karnataka Talks OOH conference held in Bengaluru that consolidation of OOH business will usher in improved across-the-board industry compliance, increase media rates and boost client confidence in the medium
ISLE 2018 to showcase cutting-edge LED displays, lighting
In Digital OOH By M4G Bureau - January 18, 2018
Nearly 70% of Chinese signs and LED factories are located in the Pearl River Delta. The industrial ecosphere is convenient for exhibition attendees as they can visit factories directly after meeting in ISLE
‘Measurement should be the top priority for next 5 years’
In Viewpoints By Bhawana Anand - September 02, 2017
Referring to Roda Mehta’s recent speech after receiving the AAAI Lifetime Achievement Award where she pointed to the absence of measurement metrics in the OOH industry, Abhijit Sengupta, CEO & MD, OAP India Agency states that OOH measurement metrics alone will bring respectability to the medium. Edited excerpts of the interview:
Lodha Group observes World Environment Day with a unique billboard garden
In Campaigns By Bhawana Anand - June 22, 2017
MOMS planned and executed the vertical billboard garden by using some 1,000 saplings
Savlon hits the streets to promote Swasth India
In Campaigns By Nabamita Chatterjee - May 10, 2017
On the World Hand Hygiene Day observed on May 5, Savlon Swasth India Mission undertook a unique initiative to spread awareness on hand hygiene and the need to'Ask for Clean Hands'
OAAA Celebrates 125 Years of Serving OOH
In Digital OOH By www.oaaa.org - January 18, 2016
Throughout 2016, OAAA will honour OOH accomplishments, observe important industry milestones, and show appreciation for those who have helped pave the way for today's leaders.
Clear Channel opts for LED screens in three airports
In Digital OOH By http://www.screenmediamag.com - October 15, 2015
The biggest, at 57 square metres, is in the arrivals baggage hall at Stavanger's Sola airport.
Uninor extensively promotes its low tariff STD plan
In Campaigns By Bhawana Anand - December 31, 2014
Storyboard Brandcom executed an eye-catching innovation in Meerut showcasing Uninor's'Sabse Sasta' proposition
Uninor s catchy Sabse Sasta campaign
In Campaigns By Bhawana Anand - March 04, 2013
Creating a buzz about its new recharge offer, Uninor has rolled out the simplest yet eye-catching outdoor campaign in UP West that instantly connects with target audience of the region.