Essence to handle media baton for Airtel

In OOH News By M4G Bureau - December 21, 2018

As part of the mandate, the agency will manage both offline and digital media strategy, planning and buying

Orienta Cine Advertising to market Landmark signages

In Digital OOH By M4G Bureau - December 13, 2018

The iconic Landmark signages have been put up by HS Ad India at Ambience Mall in both Gurugram and Vasant Kunj, Delhi

NR Delhi division to re-tender rights on WiFi hotspot, plastic bottle crushing units

In OOH News By M4G Bureau - November 20, 2018

Due to non-participation from the industry, the authority will retender both properties with minor changes in the terms

SPH arm unveils Singapore’s largest sequential LED billboard

In Digital OOH By M4G Bureau - October 23, 2018

The media was created by retrofitting a large-format static billboard with sequential LED modules, and a 3D custom-built Martell VSOP Aged in Red Barrels bottle as the centrepiece

Greater Chennai MC plans strong action against unauthorised media

In OOH News By M4G Bureau - September 19, 2018

The civic body in its notice issued for the removal of illegal outdoor advertising sites and structures has proposed penalty of Rs 10,000 fine or a jail term of 3 years or both depending upon the case

TDI International bags Ahmedabad & Goa airports in fresh bids

In OOH News By Bhawana Anand - September 10, 2018

The company plans to install a fresh bouquet of outdoor formats such as Backlit & Digital at both airports

SDMC takes up with DMRC issue of revenue sharing vis-a-vis Metro station branding

In OOH News By Bhawana Anand - August 16, 2018

The officials, from both parties, are going to discuss the matter in detail about station branding revenue along with some pending matters.

Aakar Sign & Prints goes green with Efi™ LED VUTEk® GS2000LX Pro

In OOH Solutions By M4G Bureau - August 01, 2018

The fully-loaded printer offers production-level LED UV-curing hybrid printer with true greyscale technology that extends the range of supported substrates and print providers’ bottom line with an innovative ink-curing technology

WPP India Country Manager CVL Srinivas to address OAC 2018

In OOH News By M4G Bureau - July 18, 2018

CVL Srinivas as Country Manager for WPP India ensures that WPP companies deliver the right talent and resources to clients in India and identifies opportunities and partnerships that can add value to both WPP clients’ and WPP’s businesses

Bullseye Media & Planet Outdoor partner to work together in Rajasthan

In OOH News By Bhawana Anand - July 09, 2018

In this strategic partnership, both companies will pitch clients and provide consolidated media options handled by them