Joy Bhattacharjya, Project Director, U-17 FIFA World Cup 2017, to speak at OAC 2017

In OOH News By M4G Bureau - July 07, 2017

Joy Bhattacharjya Joy has been a director with the Kolkata Knight Riders and also consults with both content and marketing organisations

Ellora Outdoor developing 25 public utilities in Varanasi

In OOH News By Bhawana Anand - July 06, 2017

The OOH firm has already completed 10 utilities which now feature both commercial advertising and public service messages

IGIA's spruced-up T2 will open up new advertising avenues

In OOH News By Bhawana Anand - June 27, 2017

Passenger traffic at T2 is expected to be as high as say traffic at Goa airport, says TIMDAA official. Both national and regional brands will likely tap into this opportunity in a big way

NBA marks spectacular presence in the outdoor

In Campaigns By Bhawana Anand - June 20, 2017

MOMS executed the campaign in Delhi & Mumbai, using both traditional and digital formats

Kanhiya Advertisers bags sole media rights in 13 towns of Punjab

In OOH News By Bhawana Anand - June 07, 2017

The OOH firm expects a good response from both local and national advertisers in keeping with the increasing presence of notable brands in the smaller markets

Dabur's 22ft Pudin Hara bottle a show stealer at UP's Nauchandi Mela

In Campaigns By M4G Bureau - June 07, 2017

The bottle included a'Thandak Zone' where mist fans gave relief to the mela visitors from the heat outside. The mist fans threw cool air with a fragrance of'Pudina'.

Laqshya Group divides OOH agency biz into Laqshya Solutions & OMI

In OOH News By M4G Bureau - June 01, 2017

Both agencies will work independently in all the markets and have separate teams

GHMC plans fresh tenders for FOB projects

In OOH News By Bhawana Anand - May 31, 2017

The authority cancelled the earlier tender for the 55 FOB BOT projects as it had generated rather lukewarm response. It is reliably learnt that some 18-19 firms had bid for 28 of the 55 FOBs.

Zenith to handle media duties of PayU brands Citrus Pay, LazyPay

In OOH News By M4G Bureau - May 17, 2017

Zenith, part of Publicis Media India, has won the full range of media duties including OOH of payments solutions brands Citrus Pay and LazyPay. Both are part of fintech company PayU India.

Fresca rolls out a juicy campaign in Delhi NCR

In Campaigns By Bhawana Anand - May 11, 2017

Fresca opted for some 25 strategically located media units, augmented by refreshingly bright creatives that communicate in both English and Hindi. The brand worked closely with Graphisads for the campaign rollout.