The Primers: Headlining UK’s large format DOOH scale, impact

In Digital OOH By Rajiv Raghunath - February 06, 2021

Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor

‘Experiential marketing, OOH can make a powerful combination’

In Gallery By - August 06, 2020

Sophie Masson, President of San Diego-based GDX Studios, talks about the different facets of experiential marketing and what works best for advertising clients

‘Best time for brands to invest in the OOH medium’

In Viewpoints By Bhawana Anand - June 08, 2020

Posterscope’s President APAC, Haresh Nayak shares his take on the unfolding opportunities for the brands and OOH industry in the Unlock Phase 1

‘Tier I OOH market recovery will be gradual, at best’

In OOH News By Bhawana Anand - June 05, 2020

Pawan Bansal, COO, Jagran Solutions expects regional brand participation in OOH to build up only when traffic volumes grow

‘We’re looking at optimising screen time, keeping content fresh’

In OOH News By Bhawana Anand - May 12, 2020

dRSTi Communications Founder Mohith Manjunath talks about the new norms that will govern corporate workplaces and how media can be best employed for brand & public messaging

‘LIC has been using transit media for over 60 years now’

In Gallery By - February 28, 2020

Veena Khan, Deputy Secretary Corporate Communications, LIC spoke on ‘How Transit Media Can Be Best Leveraged by BFSI Brands’

OMD records best net biz performance in 2019: COMvergence report

In Digital OOH By M4G Bureau - February 26, 2020

Talent, technology and process drive growth and retention, earns OMD second consecutive Global Agency of the Year title

Radio Mirchi appoints L&K Saatchi & Saatchi as creative & strategic partner

In OOH News By M4G Bureau - February 10, 2020

The agency is hired to elevate the brand’s properties and guide them strategically with the best in-class creative solutions

‘LIC has been using transit media for over 60 years now’

In OOH News By Bhawana Anand - February 10, 2020

Veena Khan, Deputy Secretary Corporate Communications, LIC spoke on ‘How Transit Media Can Be Best Leveraged by BFSI Brands’

Dollar Industries AVP & Head – Marketing & Comm Bidyut Nath to address 2nd Transit Media Talks conference

In OOH News By M4G Bureau - February 03, 2020

Bidyut Nath to speak on ‘How best transit media can deliver target audiences’