Ashish Bajaj, Media Head, Ola to address Karnataka Talks OOH

In OOH News By M4G Bureau - January 31, 2018

Ashish will speak on the theme of ‘How best can OOH drive brand campaigns in Karnataka – Opportunities & challenges’ at the Karnataka Talks OOH on February 9, 2018

Integrated campaigns deliver best: AdReaction study

In Research By M4G Bureau - January 19, 2018

Kantar Millward Brown’s 2018 AdReaction study states that ads on all channels benefit from integration – but TV and Facebook, and TV and outdoor, are combinations that work particularly well with each other

Retrospective: Delta Dating Wall among best of 2017

In Campaigns By M4G Bureau - December 29, 2017

Delta Air Lines had created the dating wall along with Wieden + Kennedy New York (along with Colossal Media), with a partnership with Tinder that featured photos of nine exotic destinations painted on a wall in Brooklyn

‘Civic body OOH norms need to be aligned with changing urban landscape’

In OOH News By Amaan Kazmi - December 01, 2017

Media owners assert that urban conglomerates like Pune & Vashi in the Navi Mumbai suburbs have the potential of offering attractive OOH avenues as the cities go through a makeover, but the opportunities can be best leveraged only if the civic norms are suitably modulated to drive business

Bengaluru’s Cult turns OOH into playground

In Campaigns By Bhawana Anand - October 05, 2017

Different innovations were carried out by MOMS Outdoor Media Solutions depending upon the best suited formats

OAA 2017: Celebrating Indian OOH Excellence

In Gallery By - September 20, 2017

The OAA 2017 show, organised in Mumbai on July 28, turned the spotlight on the most outstanding OOH works that were executed in 2016-17, with the very best winning the metals

’10 best ways to market OOH’

In Gallery By - September 02, 2017

V L Rajesh as a marketer pointed out that OOH is about communication and that should reflect in the way the OOH players approach for business

‘We can see digital media emerging as a viable option’

In Digital OOH By - August 18, 2017

Rohit Chopra, CEO, TIM Delhi Airport Advertising Private Limited (TIMDAA), a joint venture between Delhi International Airport Private Limited & Times Innovative Media Limited, provides an overview of DOOH coverage at the Indira Gandhi International Airport that houses some of the best digital OOH assets. Edited excerpts of the interview:

V L Rajesh to speak on OOH marketing at OAC 2017

In OOH News By M4G Bureau - July 14, 2017

V L Rajesh is one of the best known corporate leaders with extensive experience in sales and marketing, manufacturing and PD and business leadership

Dalmia Cement reinforce brand presence in Odisha during Rath Yatra

In Campaigns By Bhawana Anand - July 12, 2017

Showcasing rapid infrastructure development of Odisha along with a life-size chariot, the brand’s fun zone allowed people to get themselves clicked against the backdrop of Bay of Bengal while learning global best practices in house building from industry experts present at the venue.