#LEJAYENGE kicks off on wheels

In Campaigns By Ria Banerjee - June 10, 2019

Star Sports unveils two phases of #LEJAYENGE campaign on autos, cabs and buses across metros, riding on the ICC Cricket World Cup 2019 wave

Southern Railway Palakkad Division invites EOI for promos

In OOH News By M4G Bureau - May 17, 2019

The last date for the submission of this tender is May 28th

Broadsign acquires Canadian DOOH programmatic exchange Campsite

In Digital OOH By Rajiv Raghunath - May 09, 2019

Combined offering to further streamline automated buying and selling of DOOH inventory

Gideon Adey, Audience Activation Director, Kinetic UK, to address OAC 2019

In OOH News By M4G Bureau - April 25, 2019

Gideon Adey is involved in the automation of OOH transacting; the trailing of technologies and techniques from other territories and media industries to develop automated decision making in OOH buying

Off-screen revenues from cinema advertising up 23.2% in 2018

In Research By M4G Bureau - April 23, 2019

After a 1.5% decrease in 2017, off-screen revenues increased 23.2 % to $62,434,000 in 2018

Political parties on auto gear for campaigning

In OOH News By Bhawana Anand - April 22, 2019

BJP, Congress and AAP are executing widespread campaigns through auto rickshaws in association with Adventure Media

BJP now takes the transit route with auto branding

In OOH News By Bhawana Anand - April 16, 2019

The party has gone in for autorickshaw branding in MP, Kanpur & Jaipur, all handled by Money4Drive Advertising

DS Automobiles sponsors Ocean Formula E broadcast coverage

In Digital OOH By M4G Bureau - April 15, 2019

This is the first time Ocean has been integrated in an all-screen broadcast sponsorship deal

6 brands win media worth over $2mn at 2019 oOh! Unmissable Award

In OOH News By Rajiv Raghunath - March 22, 2019

Luxury vehicle company Lexus received two awards

UberAuto’s Chennai campaign promises haggle free rides

In OOH News By M4G Bureau - February 22, 2019

The ‘ No haggling, no hassles’ campaign crafted by Ogilvy Bangalore promotes Uber auto services in the city