OMA Australia plans automated transaction platform for outdoor transactions

In OOH News By Preethika Kotian - June 12, 2015

Phase one of the project will include the integration of outdoor inventory, buying and selling, post analysis and billing, etc.

Brendon Cook is new FEPE International Vice President

In OOH News By VJ Media Bureau - April 24, 2015

Cook has enjoyed 36 years in the OOH industry in Australia and as CEO of oOh! Media he has overseen a period of aggressive growth for the company

JCDecaux India turns the spotlight on its'CityLights' network

In OOH News By Bhawana Anand - April 08, 2015

JCDecaux Street Furniture Media Offer 2015 lets brands choose the most appropriate solutions depending on their communication objective

Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis

In Viewpoints By M4G Bureau - May 26, 2014

Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:

There's nothing like OOH for Australia Tourism...

In Campaigns By Bhawana Anand - March 26, 2014

It\'s now the turn of the Tourism sector to capitalize on the OOH medium and convert audience into potential travellers. The latest to have done this is Australia Tourism which has built a fancy OOH campaign in association with Brandscope agency. The campaign showcases the unique possibilities in store for tavellers headed towards the land of Kangaroos. Read on to know more...