Results For "Audience"
483 News Found
BlackBerry unveils Z3 on OOH, plans bigger campaign
In Campaigns By VJ Media Bureau - July 09, 2014
The innovation was executed at Mahim Causeway, targeting SEC A & B audience
Hanneli Slabber to speak on'Outdoor Media - How it works for my brand' at OAC 2014
In OOH News By VJ Media Bureau - June 18, 2014
As Country Manager for South African Tourism in India, Slabber markets South African destinations to Indian audiences
Milestone Brandcom launches measurement matrix Milestone Optimizer
In OOH News By VJ Media Bureau - June 13, 2014
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a holistic planning solution
OOH in Bihar & Jharkhand is economical & impactful: Uninor
In OOH News By Bhawana Anand - June 09, 2014
Leading telecom brand Uninor finds the OOH medium an appropriate channel to communicate with their audience. The medium is economical and provides a local connect. Abdul Ejaz Azhar Jameel, Circle Business Head, Bihar & Jharkhand, Uninor, explains how this medium meets the brand's requirements. Here are the insights:
Vodafone innovates with'Choose Your Number'
Vodafone, the telecom services major recently launched an OOH innovation for its"œChoose Your Number†scheme which was tied to the brand's IPL 7 campaign in the Kolkata market. The OOH specialist agency, Kinetic partnered with the brand in executing the innovation which aims to inform the OOH audience that they can choose their favourite / auspicious number while taking a new connection from Vodafone. To create a high brand recall for the communication, the innovation was deployed at E.M. Bypass, a key traffic crossing in the city.
Sonic unveils action-packed activation programme to engage with kids & youth
In OOH News By VJ Media Bureau - May 30, 2014
The channel's'Sonic Action Mania campaign' includes gaming championships for the audience, workshops, storytelling sessions, and interaction with the Sonic action heroes
SelvelNext wows Kolkata audience with brilliant projection on'Narzul Tirtha'
In OOH News By Nabamita Chatterjee - May 28, 2014
SelvelNext maintains the projection can be done on any platform, thus serving as an alternative OOH medium
Zee Café & Zee Zing hits Mumbai streets to announce new shows
In Campaigns By VJ Media Bureau - May 28, 2014
Bright Outdoor Media has used large formats in Mumbai to build audience interest in the two shows
Bright Outdoor rolls out BJP-Shiv Sena campaign post poll results
In Campaigns By VJ Media Bureau - May 26, 2014
The OOH firm used around 135 hoardings at all the prominent locations in the city to take the message to the target audience
Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis
In Viewpoints By M4G Bureau - May 26, 2014
Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview: