Skype dials into OOH to promote new offering among Indian audience

In OOH News By Bhawana Anand - May 13, 2015

The campaign has been executed by Avenir Brand Connect.

Promote transit media in a big way: Atul Shrivastava

In OOH News By Soneeta Sethi - May 11, 2015

Transit advertising is important as it provides high visibility to customers on a daily basis. Well designed and strategically placed ads would attract more audience than any print or television ad, says Shrivastava

Daikin creates a cool connect via IPL

In Campaigns By Bhawana Anand - May 08, 2015

The media planning for the campaign was designed based on the market and visualising the company's growth objectives. The sites were selected on the local grounds to develop real connection with the audience.

Amtex & Elasia take a ride on Mumbai Metro

In Campaigns By Bhawana Anand - May 07, 2015

The campaign is specifically deployed on Mumbai Metro, which is the most exclusive location to promote and reach target audiences, with about 8 lakh daily commuters using this mode of transportation.

CP Plus tells outdoor audience that'Uparwala Sab Dekh Raha Hai'

In Campaigns By Bhawana Anand - May 06, 2015

The two–month campaign features an interesting innovation

Projection mapping can add a new dimension to OOH advertising

In Digital OOH By VJ Media Bureau - April 28, 2015

Chinese visual display solutions firm Wincomn Technology recently in tie up with global visual display solutions leader Christie Digital System demonstrated how to capture the rapt attention of audiences through its installation work in China's Zhuhai region.

Lodha Group builds domineering OOH presence for'The Park'

In Campaigns By VJ Media Bureau - April 08, 2015

MOMS Outdoor Media Solutions executed the campaign in Mumbai, targeting the A+ category audience

Parachute Advansed urges Mumbai to'de-stress' with'aromatherapy oil'

In Campaigns By VJ Media Bureau - March 30, 2015

Madison Out Of Home executed the campaign using some 170 media units across Mumbai, primarily targeting female audience

Leading tourism boards attract urban audience through outdoor

In Campaigns By Bhawana Anand - March 20, 2015

Running successful campaigns in New Delhi, tourism boards like South Africa, Uttar Pradesh and Daman & Diu have very consciously selected the OOH medium to match their TG.

SBI Card leverages Holocube tech to engage with airport audience

In OOH News By Bhawana Anand - March 10, 2015

Kinetic Active brings global standards of experiential activity to India, in collaboration with Maxus