Moving Walls to showcase enterprise software solutions at DDX Asia in Mumbai on Dec 8-9

In OOH News By M4G Bureau - November 10, 2023

Global adtech group Moving Walls, whose ‘Moving Audiences’ software is used by advertisers and agencies to plan, buy and measure OOH media, will be among the exhibitors at DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries, to be held at the Nehru Centre, Worli, Mumbai

‘Prescriptive briefs, technical committees, cost efficiency, industry standards must for best outcomes from audience measurement’

In OOH News By Rajiv Raghunath - November 09, 2023

Gideon Adey of World Out of Home Organization, Maud Moawad, CEO, Seventh Decimal, Kristina Rudoman, Chief Commercial Officer, Allunite, Jun Sakurai, CEO, LIVE BOARD, and Daniel Wong-Chi-Man, Chief Commercial Officer – Audience Measurement, Ipsos discuss the theme of audience measurement in the WOO Bali meet.

Uniting media environments for data-driven buying decisions: Chloe Neo, CEO, OMG Singapore

In OOH News By Rajiv Raghunath - November 06, 2023

Chloe Neo shared her viewpoints on ‘Cross Media Measurement’ in the 2nd WOO APAC Forum in Bali

DOOH establishes emotional connection with audiences: Fernando Vizcaino

In Digital OOH By M4G Bureau - November 03, 2023

Fernando Vizcaíno, Global General Manager, Worldcom OOH spoke in VIII Digital Out Of Home Forum, organised in Spain

‘Integration of OOH with other channels is increasing’

In Viewpoints By Rajiv Raghunath - October 30, 2023

Stephanie Gutnik, Chief Strategy Officer, Billups talks about the OOH growth catalysts, DOOH trends, application of data science & tech for OOH planning, audience targeting, among others, in an interview with Rajiv Raghunath.

Pikasso integrates with LMX programmatic SSP

In Digital OOH By M4G Bureau - October 20, 2023

Integrating our DOOH screens with LMX opens up a realm of opportunities for the Asian market to connect with audiences of the MENA & West Africa Regions, says Francesca Vincenti, Head of Programmatic & Innovation, Pikasso

COMMB, Environics Analytics forge strategic alliance to leverage dynamic mobile movement data

In OOH News By Rajiv Raghunath - October 20, 2023

By joining forces with Environics Analytics, we are harnessing the power of cutting-edge data and analysis techniques, says Amanda Dorenberg, President, COMMB,

Platinum Outdoor creates outdoor campaign for D'Decor's new brand launch - 'FabriCare'

In Campaigns By M4G Bureau - October 16, 2023

The campaign was executed in multiple metro cities across the country by utilizing a strategic media mix, the campaign was successfully able to capture audiences' attention.

‘Brands & agencies are pushing operators for deeper insights’

In Gallery By - October 16, 2023

Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.

News18 India goes outdoor to shine the light on Amrit Ratna 2023

In Campaigns By Rajiv Raghunath - October 12, 2023

Karan Abhishek Singh, CEO - Hindi News, Network18 says, "With this outdoor campaign, our aim was to ignite curiosity among our audience, inspiring them to learn about the remarkable stories of our nation's achievers