Results For "Audience"
483 News Found
DMRC's rapid expansion paves the way for outdoor media
In Viewpoints By M4G Bureau - September 01, 2015
DMRC is all geared up to venture further parts of Delhi/NCR through its networks, thus engaging even larger number of target audience for outdoor media.
OMD revs up Renault's image in the outdoors
In Campaigns By Satarupa Chakraborty - August 26, 2015
The strategic choice of engaging with the'Delhi metro' platform is to"remind & display entire range†of Renault India cars available to the target audience who\'s on the move in Delhi NCR.
Mercedes Benz GLA 45 AMG makes a statement at KIAB
In OOH News By Bhawana Anand - August 20, 2015
The campaign is being strategically run in the common arrival hall of KIAB, allowing the international as well as the domestic audience to gain first-hand experience of the high-performance GLA 45 AMG.
Integrate channel-based planning with audience-based planning: Mauricio Sabogal
In OOH News By VJ Media Bureau - July 28, 2015
Speaking on the theme"How technology and social media amplification are moving OOH to the centre of strategic planning†on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Mauricio Sabogal, Global CEO, Kinetic Worldwide, touched upon the various international set practices and innovations that enable OOH to become an important medium for advertising.
Times OOH introduces toll free number for brands to access one-stop solutions
In OOH News By Preethika Kotian - July 01, 2015
This number will act as a bridge for brands to connect with the right audience at the right time and location. A plethora of brand solutions are thus in the brand basket by just making a call to the toll free number
Mother Dairy Pours Out'Dailycious' In Outdoor
In Campaigns By Preethika Kotian - June 23, 2015
MOMS executed the campaign for the brand through multiple formats, including a touch of special effects to grab the attention of the audiences.
'Play With Oreo' now engages Indian audiences
In Campaigns By Preethika Kotian - June 09, 2015
Through this campaign the brand seeks to inspire people and bring in a little more play in their lives.
Times OOH showcases Mumbai Metro's 1st year of success
In Campaigns By Bhawana Anand - June 09, 2015
Mumbai Metro conducted various activities at the Metro stations in Andheri and Ghatkopar to engage large audiences
'OOH is ideal for hyper-localising campaigns'
In Viewpoints By M4G Bureau - June 01, 2015
Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:
ITC's Aashirvaad Atta gives OOH audience food for thought
In Campaigns By VJ Media Bureau - May 20, 2015
Crossroads, a unit of IKON, has executed the campaign in Bengaluru, Rest of Karnataka and Rest of Tamil Nadu