Geopath ties up with Ayuda[x] to power new OOH audience measurement solution

In Digital OOH By M4G Bureau - May 22, 2017

Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all marketers.

Clean & Clear tactically connects with young female audience across markets

In Campaigns By Bhawana Anand - May 05, 2017

GLO, the outdoor wing of Lodestar UM, has planned and executed the campaign

There's MORE in store for OOH audience measurement

In Digital OOH By M4G Bureau - March 16, 2017

The MORE measurement is not tied to the location of the inventory. It is always on, aggregating anonymous audience movement data on roadways and sidewalks, inside venues, and in transit

Vritti I-Media reaches out to youth in Rajasthan with'Rozgar' news

In OOH News By M4G Bureau - March 15, 2017

Vritti Rozgar Vaani relays employment news in between announcements of bus arrivals and departures to a predominantly youth audience at 34 bus stations across the state of Rajasthan.

Oppo makes a big impression at IGIA with expansive F1s Selfie Expert campaign

In Campaigns By Satarupa Chakraborty - February 23, 2017

The smartphone brand took over the most vantage, premium sites at T3 & T1 to showcase its compelling camera phone to a large high-flying target audience

Zee Cinema' enthralls OOH audience with Bar Bar Dekho's'Kala Chashma'

In Campaigns By Satarupa Chakraborty - January 31, 2017

Active Media Innovations crafted the highly innovative OOH campaign and activations

Clear Channel International launches OOH programmatic buying tool

In Digital OOH By VJ Media Bureau - January 20, 2017

The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare, chairman and chief executive of Clear Channel International

Gionee in high tempo at Sunburn Festival in Pune

In OOH News By Satarupa Chakraborty - January 17, 2017

Gionee undertook extensive venue branding at the music festival and conducted a variety of contests that engaged the large audience there. Rapport Outdoor executed the branding initiatives

Quividi DOOH analytics powers contextual advertising

In Digital OOH By VJ Media Bureau - December 27, 2016

With its new real-time audience & context analytics, Paris-based Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns

Smartphone brand Mi checks in to metro airports

In Campaigns By Satarupa Chakraborty - December 05, 2016

The 3-month campaign, planned and executed by Times OOH, connects with the brand's high-flying target audience