Colors Super casts Bigg Boss Season 5 on OOH canvas

In Campaigns By M4G Bureau - October 20, 2017

The campaign is aimed at building audience for the reality show

NY-based Horizon Media launches audience targeting platform AMP

In OOH Solutions By M4G Bureau - October 17, 2017

AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and Digital OOH placements

Taneira weaves close-knit connect with audiences in Bengaluru

In Campaigns By Bhawana Anand - October 13, 2017

OMI planned and executed a high impact campaign for the brand

Audio ads on Mumbai Suburban trains enjoy deep connect with commuters

In OOH News By Amaan Kazmi - October 10, 2017

On a line that sees 7.5 million people travelling every day, this form of advertising commands a huge captive audience

Local real estate brands build up equity on Mumbai Central Line during festive season

In OOH News By Amaan Kazmi - October 06, 2017

The majority of the real estate firms are reaching out to this audience with affordable housing propositions

Job portal Indeed urges everyone ‘to get to work’

In Campaigns By Bhawana Anand - September 23, 2017

The campaign, handled by Kinetic India, has been mainly deployed on large formats, particularly targeting the youth audience

‘OOH has everything going for it’

In Viewpoints By Bhawana Anand - September 23, 2017

Amarjeet Hudda, COO, Laqshya Solutions believes there is nothing that outdoor medium lacks; the industry is growing at double digits and has enough science involved behind planning and buying. The only thing that the industry lacks is a common currency for audience measurement. Edited excerpts of the interview:

Imara engages young women audience in Mumbai, Bengaluru

In Campaigns By M4G Bureau - September 14, 2017

The campaign, planned and executed by Madison Outdoor Media Solutions (MOMS), was essentially directed at the e-commerce shopper universe.

No half-way measures for Ishq FM when it comes to content

In Campaigns By Bhawana Anand - September 13, 2017

The OOH campaign was meant to intrigue the audiences into gazing at the advertisement more than once

Raymond looms large on OOH canvas in Kerala during Onam

In Campaigns By Bhawana Anand - September 08, 2017

The campaign, planned and executed by MOMS Outdoor Media Services, was aimed at the male audience in the 25-40 age group from SEC A & B groups