Results For "Audience"
483 News Found
Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts
In Gallery By M4G Bureau - August 06, 2018
The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie
‘OOH gets us 70% of audience volume’
In Viewpoints By Bhawana Anand - August 04, 2018
Total Oil India has upped the ante on its OOH game, states Gayatri Ojha, VP (Marketing & Corporate Communications, CSR) Total Oil India
Vivo strikes a chord with young audiences on TagTalk network
In Digital OOH By M4G Bureau - August 03, 2018
TagTalk has partnered Vivo India in launching an integrated Vivo brand campaign on its social network TV that engages a large number of hyper-connected young consumers
Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts
In Campaigns By M4G Bureau - August 03, 2018
The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie
Big Data key to identifying right audiences: Daniel Cuende
In OOH Solutions By Swaminathan Balasubramanian - July 30, 2018
In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH
US startup AdQuick further progress of programmatic buying
In Digital OOH By M4G Bureau - July 20, 2018
AdQuick enables clients to find locations by audience demographic, CPM targets, budget, specific markets, campaign goals, points of interest and other strategic parameters, and then use analytic tools to measure the impact of their campaigns
Lodha Group showcases ‘The Park’
In Campaigns By Bhawana Anand - July 17, 2018
The campaign, planned and executed by MOMS Outdoor Media Solutions, is predominantly targeted at the SEC A 35-55 age group male audiences
VMO unveils audience intelligence platform DART360
In Digital OOH By M4G Bureau - July 16, 2018
The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them
Srishti Group’s OPT wins audio ad rights at Hyderabad’s Kacheguda railway station
In OOH News By M4G Bureau - July 12, 2018
Audio advertising is expected to register firmly with the large audiences at the busy railway station
Dentsu Aegis Network India launches proprietary tool ‘DAN Explore’
In OOH News By M4G Bureau - June 27, 2018
Meant for clients, the tool aims to capture the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed by behavioural triggers and psychographic understandings