Moving Walls programmatically powers 3 big campaigns in Malaysia on 800+ digital OOH screens

In Digital OOH By M4G Bureau - July 09, 2019

The Singapore-headquartered advertising technology company automated the planning and buying of OOH campaigns for HP Printers, Domino’s, and Lazada

Eyetalk Media Ventures in exclusive 3-yr tie-up with Taggify, LATAM and Surfboard Digital

In Digital OOH By M4G Bureau - July 08, 2019

Through this agreement, the DOOH media firm’s consumer engagement platforms TagTalk and BizTalk will be available online to advertisers and provide buyers with actionable audience insights, making OOH more accountable, accessible, flexible and more contextual

oOh!media expands digital roadside footprint leveraging data and insights

In Digital OOH By Rajiv Raghunath - June 26, 2019

The data-led approach helps oOh! In developing sites that deliver superior audience metrics

oOh! expands roadside DOOH inventory

In Gallery By Rajiv Raghunath - June 26, 2019

The data-led approach helps oOh! In developing sites that deliver superior audience metrics

Why suburban railway passengers matter to brand marketers

In Research By Bhawana Anand - June 21, 2019

A study report by Vyoma Media throws up interesting insights and observations on the suburban railway travellers

Colours’ Dance Deewane goes all aglow & groovy

In Campaigns By M4G Bureau - June 15, 2019

Two OOH innovations, both with unique creatives, are meant to entice audience to get hooked to the second season of the dance reality show

Colors Cineplex redefines entertainment at Nauchandi Mela

In Campaigns By Bhawana Anand - June 14, 2019

The space offers unique amenities and entertainment options to engage audiences and build experiential recall in Meerut

ZEE5 goes regional on OOH

In Campaigns By M4G Bureau - June 07, 2019

ZEE5, with Brandscope India, has launched a campaign to bridge the gap between regional audiences and OTT content consumption

DAN’s Data Sciences unit launches ‘Hyperlocal Insights’ for OOH

In OOH News By M4G Bureau - May 17, 2019

The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division

Asian Paints taps rural India with Kabaddi League promos

In OOH News By M4G Bureau - May 16, 2019

The aim is to resonate with local audiences and players via the 2nd edition of Tractor Emulsion Bharat Super League 2019