Sapat Parivar Tea captures audience with audio ads in media dark areas

In Campaigns By Pray Jani - December 05, 2019

The brand leveraged the festive occasion to target interior areas with integrated campaign by Vritti Solutions Limited

Nykaa adds new hue to Black Friday Sale

In Campaigns By Pray Jani - December 04, 2019

Nykaa’s Pink Friday sale campaign takes large format at cluster sites in Mumbai targeting urban women audience

Luxury automobile brands park in style!

In Campaigns By M4G Bureau - December 03, 2019

Brands like Jeep, KIA motors, MG Hector & Lexus leverages secured places like airport to station their cars in order to give a 1st hand look & feel to premium audience

Xelpmoc’s tech solution to aid in focused reach

In OOH Solutions By Pray Jani - November 21, 2019

The tech company has designed a software to help TaxiTop Media, a Kolkata based media owner, optimise their cab branding potential

Indian OOH: Chaotically Organised

In Viewpoints By M4G Bureau - November 19, 2019

Investments in infrastructure, audience metrics and technologies will go a long way toward increasing OOH’s share of the ad budgets

‘Groundwork must for mall activations’

In OOH News By Pray Jani - November 14, 2019

Panellists highlighted the benefits of mall activation along with the importance of data at the ‘The Activation Venues Forum 2019’ event

Ormax Media launches measurement tool for ambient advertising

In OOH News By Pray Jani - November 07, 2019

The media consulting and analytics firm has developed a software that offers real-time audience measurement solutions

Moving Walls partners Nigeria’s ICL to launch location intelligence platform in the region

In Digital OOH By Rajiv Raghunath - November 05, 2019

AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution for offline media

Vivo Smartphone taps urban audience with pDOOH

In Campaigns By Bhawana Anand - November 01, 2019

Launched across Delhi, Gurugram, Mumbai, Pune, Bengaluru and Hyderabad, the campaign is live across 600 display screens

LOCAD’S new ScreenOOH captures DOOH market

In Digital OOH By Bhawana Anand - October 17, 2019

The network offers 3000+ DOOH screens from 15 cities having 1.5 million audiences and 500k daily impressions