Results For "Audience"
483 News Found
‘We’re creating novel screen experiences for advertisers & audiences’
In Viewpoints By Bhawana Anand - March 23, 2020
Gautam Bhirani, Founder & MD of EyeTalk Media Ventures, dwells upon his company’s differentiated business approach, and crafting new advertising experiences
Helo to communicate ‘Helo Pe Milo’ with multimedia campaign
In OOH News By M4G Bureau - March 13, 2020
The national campaign will be deployed across TV, digital and outdoor, aiming to target a diverse range of audience across geographies and age groups
Veeba targets real-time buyers with pDOOH
In Digital OOH By M4G Bureau - March 11, 2020
Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks
‘Collaboration, audience data, quality assets key to transit media growth’
In Gallery By - February 28, 2020
Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media
‘Collaboration, audience data, quality assets key to transit media growth’
In OOH News By Bhawana Anand - February 12, 2020
Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media
Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group
In OOH News By Bhawana Anand - February 10, 2020
Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers
2nd Transit Media Talks conference in Mumbai today
In OOH News By M4G Bureau - February 06, 2020
The conference will feature presentations and discussions on the different transit media formats and how they deliver large audiences to the advertisers
Broadsign, AdMobilize partner to provide AI to DOOH networks
In Digital OOH By M4G Bureau - February 05, 2020
New partnership enables integrated ad campaign performance analysis and audience reporting
Dollar Industries AVP & Head – Marketing & Comm Bidyut Nath to address 2nd Transit Media Talks conference
In OOH News By M4G Bureau - February 03, 2020
Bidyut Nath to speak on ‘How best transit media can deliver target audiences’
Adcity ties up with Moving Walls for ad-tech solutions in Apac markets
In Digital OOH By M4G Bureau - January 30, 2020
The strategic alliance will enable Havas and Adcity clients to have greater precision while tracking ROI on OOH and DOOH platforms leading to more evidence-based outcomes and stronger understanding of audience behaviours and mobility