Results For "Audience"
483 News Found
Ludhiana’s new DOOH landmark
In Digital OOH By Bhawana Anand - March 04, 2021
Leafberry’s unmissable 2,000 sq.ft LED media in Ludhiana demonstrates the changing face of DOOH in India and is already catching the attention of brands looking for high visibility and deeper connect with their audience
Wavemaker launches AI powered multi-audience planning platform
In OOH News By M4G Bureau - February 10, 2021
Powered by AI and best in class data sets, the new platform, Maximize, is claimed to be industry’s first product to allow end-to-end planning for fragmented target audiences
The Primers: Headlining UK’s large format DOOH scale, impact
In Digital OOH By Rajiv Raghunath - February 06, 2021
Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor
UK more receptive to OOH during lockdown
In Digital OOH By M4G Bureau - February 05, 2021
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK
New guidelines offer some cheer for cinema advertising
In OOH News By M4G Bureau - January 28, 2021
Starting February 1, 2021, cinema halls will be able to cater to higher number of audiences as part of the easing of curbs
Meet the latest heavy lift champion: Amazon Prime’s Coolie No1!
In Campaigns By Bhawana Anand - January 04, 2021
Ideated and handled by Active Media Innovations, the campaign successfully caught the audience attention
Clear Channel Outdoor dials in new B2B audience planning, measurement solution connecting brands with business decision-makers
In Digital OOH By M4G Bureau - December 21, 2020
Radarview, bombora integration reaches highly valued B2B audiences as COVID alters business Exec Travel & Behaviors
‘Reality check is need of the hour’
In Viewpoints By Rajiv Raghunath - December 14, 2020
Daniel Cuende, Director, Cuende Informetrics, Spain highlights the criticality of audience data for reinforcing OOH for brand advertising
Quividi, Moving Walls in pact to enhance audience measurement, pDOOH executions
In OOH News By Rajiv Raghunath - December 08, 2020
With the integration, advertisers and media owners gain access more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards
Senco Gold makes appearance on Delhi's street furniture
In Campaigns By M4G Bureau - November 20, 2020
The premium jewelry brand takes the OOH route to communicate with the audiences this festive season in partnership with JCDecaux