Results For "Audience"
483 News Found
‘Shift to audience based monetisation model’
In Digital OOH By Pray Jani - June 30, 2021
Arijit Chakrabarti, Associate Vice President - National Head - Strategy & Creative - GroupM, presented his session on ‘Exploring New Business Models’ at the Quividi India conference.
Quividi India Conference today, focus on DOOH growth, audience metrics, monetising business models
In Digital OOH By M4G Bureau - June 29, 2021
Sessions on ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"
Quividi Conference on “India, the next DOOH giant?” on June 29
In Digital OOH By M4G Bureau - June 28, 2021
The knowledge sessions will focus upon ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"
Industry leaders to discuss ‘New Business Models’ at Quividi India Conference on June 29
In Digital OOH By M4G Bureau - June 26, 2021
The deliberations will focus upon new monetization models and use cases for DOOH, covering Audience Planning, Guaranteed Impressions, Multichannel Digital campaigns, Retargeting, Programmatic, Retail Media.
Quividi India Conference to feature a session on ‘Redefining DOOH Audience Measurement’
In Digital OOH By M4G Bureau - June 25, 2021
The knowledge session will centre on the challenges related to OOH audience measurement in India and the different initiatives being taken to bring data and business intelligence to the industry.
New-age DOOH makes a neat cut for evidence-based advertising
In Viewpoints By - June 23, 2021
DOOH is also penetrating new audience locations; residential complexes could be the next big DOOH investment zones, writes OOH Business Strategist Rachana Lokhande.
Quividi to organise conference on ‘India, the next DOOH Giant?’ on June 29
In OOH News By M4G Bureau - June 22, 2021
The conference will feature knowledge sessions on the current state of D/OOH Indian market, use of real-time audience data and contextualised communication to drive consumer engagement, as well as new monetisation models.
Unlocking Delhi, Mumbai triggers hope of OOH revival
In OOH News By M4G Bureau - June 07, 2021
OOH audiences will return as the two cities ease restrictions on people movement and congregations.
OOH will regain 100% of its pre-pandemic audiences: Tim Bleakley, CEO, Ocean Outdoor
DOOH major Ocean Outdoor has sustained the focus on digital OOH, spectacular displays like 3D illusion, interactive technologies including haptics, content portfolio for live events, amplifying good causes, among others. Tim Bleakley says now “all brands from all categories are coming back to the medium”
Mondelez concludes Google Ads, Oracle Bluekai pilot campaign in Pakistan
In OOH News By M4G Bureau - May 26, 2021
Communication & media agency Brainchild cites that the campaigns resulted in 15% uplift in click-through rate; the campaign was rolled out using a blend of first-party data and second-party data to find an audience with high student affinity data sets.
