Results For "Audience-Metrics"
37 News Found
Indian OOH: Chaotically Organised
In Viewpoints By M4G Bureau - November 19, 2019
Investments in infrastructure, audience metrics and technologies will go a long way toward increasing OOH’s share of the ad budgets
oOh!media expands digital roadside footprint leveraging data and insights
In Digital OOH By Rajiv Raghunath - June 26, 2019
The data-led approach helps oOh! In developing sites that deliver superior audience metrics
oOh! expands roadside DOOH inventory
In Gallery By Rajiv Raghunath - June 26, 2019
The data-led approach helps oOh! In developing sites that deliver superior audience metrics
1st Transit Media Talks Conference underscores the huge business potential of transit media across India
In OOH News By M4G Bureau - March 02, 2019
The conference touched upon different dimensions of transit media business, from consumer-centricity in communications, innovative design, green solutions and audience metrics to brand perspectives on using this media, media owners’ experience of investing in transit formats and media buyers’ approach to planning for transit media advertising
Spotlight on audience measurement metrics at 1st Transit Media Talks Conference
In OOH News By M4G Bureau - February 22, 2019
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group will make a presentation on ‘How audience metrics will catalyse transit media growth’
TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018
In OOH News By M4G Bureau - June 13, 2018
In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the media industry
‘Audience metrics will raise advertiser confidence in OOH’
In Viewpoints By Bhawana Anand - April 28, 2018
FMCG major Parle Products is one of the long-standing advertising brands on the OOH canvas. B. Krishna Rao, Category Head – Parle Products shares his thoughts on what brings the brand to the OOH space