FRAMEN in strategic partnership with VIOOH for pDOOH

In Digital OOH By Rajiv Raghunath - June 14, 2023

Through this partnership, advertisers will be able to engage with their target audiences through a network of over 6,000 screens located in coworking spaces, gyms, hotels, bars, gas stations, and other semi-public locations.

Airport media – the runway all clear for gaining high altitude

In OOH News By M4G Bureau - June 05, 2023

Indian air passenger traffic volume is fast regaining pre-Covid levels and is poised to become the third-largest air passenger market by 2024. Increasing audience levels at the airports augurs well for the airport media business that is set to grow manifold in the coming years.

OMIG launches open-source OOH audience measurement framework

In OOH News By M4G Bureau - May 31, 2023

The Outernet Marketing Innovation Group (OMIG) is a regional industry initiative spearheaded by Moving Walls and The Association of Advertising and Marketing Singapore (AAMS)

“Investing in OOH media has allowed us to reach wider audiences and create a larger impact”

In Viewpoints By Aayush Mohanan - May 30, 2023

Dhimant Bakshi, CEO, Imagicaa World Entertainment, reflects on the company’s 10-year journey, the challenges and the way forward. Excerpts from an interview with Aayush Mohanan

CarDekho wows audiences with billboard innovations

In Campaigns By M4G Bureau - May 29, 2023

The stunning executions have been carried out by OOH major NS Publicity

PCMC plans strong action to remove unauthorised media

In OOH News By M4G Bureau - April 20, 2023

Structural stability audits called for

‘Mumbai OOH has the potential to grow at 15% YoY’

In Viewpoints By M4G Bureau - April 10, 2023

The future of OOH in Mumbai will be driven by audience measurement, ad tech and an increased interest in DOOH, says Junaid Shaikh, MD, Roshanspace Brandcom in an exclusive interview with Media4Growth.

Ocean Outdoor takes DeepScreen® to a whole new level

In Digital OOH By Rajiv Raghunath - March 30, 2023

DeepScreen® Alive uses highly advanced real time 3D creation tool supported by state-of-the-art hardware to build deeper connections with OOH audiences.

Numbat GmbH goes all-in on Broadsign to power EV charger ad network

In Digital OOH By Rajiv Raghunath - March 29, 2023

German cleantech startup to broaden available EV charger ad inventory across Europe, advance EV charger audience experience with proven DOOH advertising platform.

Singapore's Avyan Holdings partners with All About Outdoor to launch PROOH Technologies

In OOH Solutions By M4G Bureau - March 27, 2023

The goal is to “get the market ready for audience buy instead of billboard buy”, states the company