Vodafone leads the F1 buzz

In OOH News By VJ Media Bureau - October 26, 2013

The telecom major tries to associate the audience's excitement for Formula 1 with the brand name through 3D effect on hoardings and on-ground activation in Delhi.

OLX's'click, upload & sell' campaign

In Campaigns By Bhawana Anand - October 21, 2013

In their third OOH campaign, online player OLX has leveraged the OOH medium to educate the audience on selling unwanted goods and earn money in the process by using the brand's online platform. OOH agency Vivaki Specialist Services aided the brand in executing a nation-wide campaign.

Connecting with the festive fervour

In Viewpoints By M4G Bureau - October 09, 2013

Festivals are the best occasion for any brand to tap the collective pulse of its target audience. Shalini Gupta, Head - Brand & Corporate Communication, Loop Mobile (India) Limited, shares with Outdoor Asia on how the brand leveraged the outdoor medium during this Ganapathy festival.

Striking the regional chord

In Viewpoints By M4G Bureau - October 09, 2013

Tea brand Wagh Bakri is an active player in the west with a loyal customer base. During this Ganapathy festival, the brand went all out on the outdoor medium to highlights its presence and tap the target audience. Parag Desai- Executive Director, Wagh Bakri Tea Group, shares with Outdor Asia on how the brand went about it.

Fancy OOH campaign for Stylish Vespa Scooters

In OOH News By VJ Media Bureau - September 26, 2013

To capture the youth audience, Vespa Scooters leveraged the OOH medium in a stylish way with the help of Percept Out-Of-Home agency.

TIMES OOH sells Mumbai International Airport to a global audience

In OOH News By Bhawana Anand - September 13, 2013

The established OOH company woos international brands in London to advertise at the T2 Mumbai airport.

'Need more client participation to drive OOH innovation'

In Viewpoints By M4G Bureau - September 02, 2013

Claudine Kwek, Chief Operating Officer -- Asia Pacific, Tenth Avenue, who comes with a rich experience behind her, having been the COO and CFO at different times for GroupM in China, besides being the APAC Finance Controller for JWT, among other important stints, shares her views on the group's OOH plans for India, particularly with respect to Kinetic Worldwide, one of its operating companies. Read on…

Friends 91.9 tuned to OOH for brand relaunch

In OOH News By Bhawana Anand - August 29, 2013

Through various innovations, Friends 91.9 FM kept the youth audience hooked to the campaign.

Gplus campaign grabs attention in Guwahati

In Campaigns By VJ Media Bureau - July 03, 2013

The planned OOH campaign connected with the audience immediately and helped to create the desired response.

Cheil crafts high-voltage buzz for Samsung Galaxy S4

In OOH News By VJ Media Bureau - June 10, 2013

Cheil Worldwide SW Asia creates a vibrant and fresh outdoor campaign for Samsung Galaxy S4, reaching the target audience across the country through large and high impact media formats .