Mother Dairy Pours Out'Dailycious' In Outdoor

In Campaigns By Preethika Kotian - June 23, 2015

MOMS executed the campaign for the brand through multiple formats, including a touch of special effects to grab the attention of the audiences.

'Play With Oreo' now engages Indian audiences

In Campaigns By Preethika Kotian - June 09, 2015

Through this campaign the brand seeks to inspire people and bring in a little more play in their lives.

Times OOH showcases Mumbai Metro's 1st year of success

In Campaigns By Bhawana Anand - June 09, 2015

Mumbai Metro conducted various activities at the Metro stations in Andheri and Ghatkopar to engage large audiences

TIMDAA gets ISO 27001 certification

In OOH News By Bhawana Anand - June 02, 2015

As per international ISO norms, TIMDAA was examined and audited for 24 mandatory policies and 180 postulates

'OOH is ideal for hyper-localising campaigns'

In Viewpoints By M4G Bureau - June 01, 2015

Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:

ITC's Aashirvaad Atta gives OOH audience food for thought

In Campaigns By VJ Media Bureau - May 20, 2015

Crossroads, a unit of IKON, has executed the campaign in Bengaluru, Rest of Karnataka and Rest of Tamil Nadu

Skype dials into OOH to promote new offering among Indian audience

In OOH News By Bhawana Anand - May 13, 2015

The campaign has been executed by Avenir Brand Connect.

Promote transit media in a big way: Atul Shrivastava

In OOH News By Soneeta Sethi - May 11, 2015

Transit advertising is important as it provides high visibility to customers on a daily basis. Well designed and strategically placed ads would attract more audience than any print or television ad, says Shrivastava

Daikin creates a cool connect via IPL

In Campaigns By Bhawana Anand - May 08, 2015

The media planning for the campaign was designed based on the market and visualising the company's growth objectives. The sites were selected on the local grounds to develop real connection with the audience.

Amtex & Elasia take a ride on Mumbai Metro

In Campaigns By Bhawana Anand - May 07, 2015

The campaign is specifically deployed on Mumbai Metro, which is the most exclusive location to promote and reach target audiences, with about 8 lakh daily commuters using this mode of transportation.