UK’s Exterion Media adds geo-targeted messaging on London buses

In OOH Solutions By M4G Bureau - October 27, 2017

The firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run a campaign that displays geo-targeted messages on the digital screens, to audiences across the city

Audi drives contextual advertising on DOOH in UK

In Digital OOH By M4G Bureau - October 21, 2017

The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location

2,000 sq.ft Piccadilly Circus billboard programmed to flash ads as per audience profile

In Digital OOH By M4G Bureau - October 20, 2017

Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.

Colors Super casts Bigg Boss Season 5 on OOH canvas

In Campaigns By M4G Bureau - October 20, 2017

The campaign is aimed at building audience for the reality show

NY-based Horizon Media launches audience targeting platform AMP

In OOH Solutions By M4G Bureau - October 17, 2017

AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and Digital OOH placements

Taneira weaves close-knit connect with audiences in Bengaluru

In Campaigns By Bhawana Anand - October 13, 2017

OMI planned and executed a high impact campaign for the brand

Audio ads on Mumbai Suburban trains enjoy deep connect with commuters

In OOH News By Amaan Kazmi - October 10, 2017

On a line that sees 7.5 million people travelling every day, this form of advertising commands a huge captive audience

Local real estate brands build up equity on Mumbai Central Line during festive season

In OOH News By Amaan Kazmi - October 06, 2017

The majority of the real estate firms are reaching out to this audience with affordable housing propositions

Job portal Indeed urges everyone ‘to get to work’

In Campaigns By Bhawana Anand - September 23, 2017

The campaign, handled by Kinetic India, has been mainly deployed on large formats, particularly targeting the youth audience

‘OOH has everything going for it’

In Viewpoints By Bhawana Anand - September 23, 2017

Amarjeet Hudda, COO, Laqshya Solutions believes there is nothing that outdoor medium lacks; the industry is growing at double digits and has enough science involved behind planning and buying. The only thing that the industry lacks is a common currency for audience measurement. Edited excerpts of the interview: