Results For "Audi"
554 News Found
JCDecaux unveils The Kensington, a unique, sculptural digital canvas
In Gallery By - September 28, 2018
Designed by Zaha Hadid Design, the landmark is set of to redefine the design language of billboards –creating a new platform for brand messaging to a global, design-conscious audience in London
JCDecaux unveils The Kensington, a unique, sculptural digital canvas
In Digital OOH By M4G Bureau - September 28, 2018
Designed by Zaha Hadid Design, the landmark is set of to redefine the design language of billboards –creating a new platform for brand messaging to a global, design-conscious audience in London
Static displays not enough to drive DOOH growth: Tom Goddard
In Digital OOH By Rajiv Raghunath - September 28, 2018
Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience engagement
‘Continuous innovation a must for relevancy of common currency’
In Viewpoints By Rajiv Raghunath - September 22, 2018
Dave Roberts, Chairman, Out of Home Measurement Council, South Africa and CEO, Primedia Outdoor shares his perspectives on what it takes to develop a common currency for audience measurement metrics
Big Data key to identifying right audiences: Daniel Cuende
In Gallery By - September 03, 2018
In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH
Wrap2Earn renders measurability & transparency to vehicle branding
In OOH News By Bhawana Anand - August 28, 2018
With the help of technology, the company measures the impact through kilometres, real-time location, impression and tamper proof audits
PrettySecrets makes a style statement in the outdoor
In Campaigns By Bhawana Anand - August 27, 2018
The brand hit the streets of Mumbai to create a big impression on its target audience
‘Robust measurement metrics most vital to OOH business’
In Viewpoints By Rajiv Raghunath - August 25, 2018
Kym Frank, President of Geopath, a not-for-profit, tripartite organisation (equally representing the buy and sell side of the OOH industry in the US) that powers a smarter OOH marketplace through state-of-the art audience location measurement, insights and market research innovation, talks about how technology is transforming the OOH business in ways that never seen before
‘Aggressive growth of DOOH will continue in all markets’
In Viewpoints By Rajiv Raghunath - August 20, 2018
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA), says that digital OOH is not limited screens. Rather, digital technologies in the OOH space cover a gamut of areas like audience targeting, mobile/location/visual detection or other types of data, programmatic trading, automated systems, etc. Barry is extremely bullish on DOOH growth prospects across geographies.
Zicom engages cinema-goers with audio ad stunt
In Campaigns By M4G Bureau - August 09, 2018
Partnered with INOX & Carnival Cinemas to make consumers street smart with Vehicle Passenger Safety Solution