Ninja Media Creations launches data-monitoring software

In OOH News By Pray Jani - May 13, 2020

The software will provide data insights for a railway audio advertising campaign

Ninja Media Creations announces key leadership changes

In OOH News By M4G Bureau - May 08, 2020

Srinivas Iyenger takes the role of COO and Mentor

86% audience will notice OOH ads as much or more post lockdown, says Laqshya Media Group report

In Research By M4G Bureau - April 24, 2020

An online study was conducted reaching 1104 respondents across the primary cities in India including the age group between 18 and 39, across genders and representing both NCCS A and B

At home media audience growing, says report

In OOH News By M4G Bureau - March 25, 2020

City lockdowns in the wake of COVIC-19 pandemic hurting OOH

‘We’re creating novel screen experiences for advertisers & audiences’

In Viewpoints By Bhawana Anand - March 23, 2020

Gautam Bhirani, Founder & MD of EyeTalk Media Ventures, dwells upon his company’s differentiated business approach, and crafting new advertising experiences

COVID-19 prompts media owners to run awareness campaigns

In Campaigns By Pray Jani - March 23, 2020

Ninja Media Solutions runs a campaign on Railway audio advertisements across 8 major platforms

Voice Dialogue Marketing- Did you hear about it?

In OOH News By Pray Jani - March 20, 2020

Audio ads, one of the oldest mode of communications, is adorning a new avatar and finding relevance in marketing with improved technology and quality

Helo to communicate ‘Helo Pe Milo’ with multimedia campaign

In OOH News By M4G Bureau - March 13, 2020

The national campaign will be deployed across TV, digital and outdoor, aiming to target a diverse range of audience across geographies and age groups

Veeba targets real-time buyers with pDOOH

In Digital OOH By M4G Bureau - March 11, 2020

Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks

‘Collaboration, audience data, quality assets key to transit media growth’

In Gallery By - February 28, 2020

Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media