Results For "Ather"
70 News Found
‘Brand marketing is education as it is investment’
In OOH News By N Jayalakshmi - May 20, 2021
With digital fatigue fast seizing consumers the world over, it’s important to catch them when they are “looking up”, rather than when they are “looking down”, said David McEvoy, Chief Marketing Officer, JCDecaux - UK, at the World Out of Home Organization (WOO) European Forum meeting.
Times OOH powers Amstrad-branded live weather updates on Mumbai airport DOOH screens
In Campaigns By M4G Bureau - May 03, 2021
The updates run on 52 screens, targeted at both inbound and outbound passengers
Havas Media wins integrated mandate of Micromax
In OOH News By M4G Bureau - March 31, 2021
The mandate includes traditional and digital media, as well as creative brand strategy.
NASA Perseverance landing on Mars live-streamed on Piccadilly Lights
In Digital OOH By Rajiv Raghunath - February 19, 2021
The broadcast was a collaboration between NASA, Landsec and Ocean Outdoor
Advertising weathered 2020 storm relatively well: GroupM report
In Research By M4G Bureau - December 07, 2020
Outdoor advertising is estimated to decline by 31% during 2020, including DOOH media; Next year would see a partial rebound, with 18% growth
Chennai Media Owners step forward to avoid casualties during Nivar cyclone
In OOH News By M4G Bureau - November 27, 2020
The outdoor sites taken down on Tuesday will be re-installed after the weather clearance notice from India Meteorological Department
PETA India's new campaign urges shoppers to ditch leather, wool and exotic skins
In Digital OOH By M4G Bureau - November 20, 2020
The animal rights organisation has placed communications on Tagtalks' digital assets network in bars, restaurants, and cafés in Bengaluru, Delhi, Mumbai and Pune
OOH campaigns increase viewership on social media for PETA India
In OOH News By Bhawana Anand - July 29, 2020
The animal rights organization has launched campaigns on leather, Indian dairy industry and veganism
Foodpanda Philippines uses traffic, weather signals to run contextual DOOH programmatic campaign
In Digital OOH By M4G Bureau - July 28, 2020
The campaign was executed by DOOH adtech company Moving Walls with Metropolis Media
Peta says ‘No leather products’ in OOH campaign
In Campaigns By M4G Bureau - July 21, 2020
India’s Animal Rights Organisation launches a multi-city campaign to send a national message on the occasion of Rakhi