Art Cottage Advertising wins branding rights at JSCA Stadium Ranchi

In OOH News By Nabamita Chatterjee - November 12, 2014

The agency has the ad rights on about 16,500 sq. ft. at the stadium for the India-Sri Lanka one-day international on Nov 16

Tupperware captures audience through mall activation

In OOH News By VJ Media Bureau - November 04, 2014

In association with DDB MudraMax-Experiential, the brand opted for an on-ground activation at various malls to promote the festive range and reinforce the idea of Tupperware gifts for every season.

OMANZ expects strong growth in H2 2014

In Digital OOH By VJ Media Bureau - October 16, 2014

The Outdoor Media Association of New Zealand (OMANZ) has reported that the growth of member revenue continues with the total for Q3 2014 reaching $19,041,928, up 21% on Q3 2013.

MHOA & Mumbai Police joins hands during festive season

In Campaigns By Jubilee Cardozo - October 01, 2014

During the Ganeshotsav festival, MHOA ran a social campaign across Mumbai, with focus on immersion areas like Juhu Beach, Shivaji Park, Cadell Road and Chowpatty

'Give Traditional Outdoor Media Its Due'

In Viewpoints By M4G Bureau - September 22, 2014

Traditional outdoor media including hoardings form the core of the Indian outdoor industry, yet this segment fails to earn due recognition of advertising clients, specialist agencies and media owners themselves. Time has come for concerted efforts to boost the growth prospects of traditional outdoor business.

IOAA Credit Control Council strengthens action against defaulting firms

In OOH News By Rajiv Raghunath - August 04, 2014

The Council, which constitutes equal representation from agencies and media owners, handles complaints related to payment terms, discrepancy in documentation, and non-adherence to contractual terms

OMA New Zealand reports 0.7% growth in member revenue in Q2 2014

In Digital OOH By VJ Media Bureau - August 04, 2014

When added to the 2.3% growth posted for Q1 2014, the OMANZ members' half year results show total revenue up year-on-year

IOAA elections on Sept 19, nominations to be filed by Aug 16

In OOH News By VJ Media Bureau - July 28, 2014

The election of new Committee Members for the year 2014-15 will be held on September 19; the newly elected Committee Members will then nominate from among themselves the Chairman, Vice Chairman and Treasurer of IOAA

ACCA reinforces its presence in South Asia

In Digital OOH By VJ Media Bureau - July 26, 2014

PSI strategically captured student dominated locations for the campaign

OOH Geared For Growth: Industry Leaders

In OOH News By Bhawana Anand & Nabamita Chatterjee - July 22, 2014

Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the industry's growth in the coming times