Results For "Association"
380 News Found
Delhi's Lt. Governor raises concerns over OOH advertising practices in the city
In OOH News By Bhawana Anand - July 04, 2017
DOAA concurs with LG's concern; municipal bodies seen to be responsible for many of the odd practices
Vyoma Media becomes member of DPAA
In OOH News By M4G Bureau - June 30, 2017
As a leader in OOH technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector, says Barry Frey, President & CEO of DPAA
DPAA elects Ayuda[x]'s Andreas Soupliotis to Board of Directors
In Digital OOH By M4G Bureau - June 28, 2017
DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
NBA marks spectacular presence in the outdoor
In Campaigns By Bhawana Anand - June 20, 2017
MOMS executed the campaign in Delhi & Mumbai, using both traditional and digital formats
Natgeo, OAAA build mass awareness on protection of endangered species
In Digital OOH By M4G Bureau - May 31, 2017
On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated content.
OOH delivers maximum ROI, says an OAAA report
In Digital OOH By M4G Bureau - May 19, 2017
While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.
UP state GST likely to subsume ad revenue tax
In OOH News By Bhawana Anand - May 10, 2017
The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad tax revenue policy
OAAWB resolves to take firm steps for betterment of industry
In OOH News By Nabamita Chatterjee - April 27, 2017
At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the region, expand the association's membership, engender more transparency in the business and address the long-standing issue of mushrooming unauthorised media.
Prakash Arts, Srishti Communications, Atin OOH, Coral Media firm up deep association with OAC 2017
In OOH News By M4G Bureau - April 17, 2017
OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs -- itself has generated renewed interest among the industry stakeholders to participate in the Convention in a bigger way.
US body lays down programmatic standards for digital placed advertising
In Digital OOH By M4G Bureau - April 17, 2017
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI