Broadsign appoints Veronica Ong as Sales Director, Southeast Asia

In OOH News By M4G Bureau - January 30, 2023

As former team leader of JCDecaux’s strategic and airport advertising accounts, Veronica Ong collaborated with major global brands buying ad space on the OOH leader’s network.

AirAsia goes full throttle with pDOOH to power mega sale take-off

In Digital OOH By M4G Bureau - December 06, 2022

A whopping 7 million free seats were offered to celebrate an incredible 700 million passengers flown in conjunction with the airline’s 21st anniversary.

Lemma appoints Reuben Lee as Director of Sales & Partnerships for Malaysia

In OOH News By M4G Bureau - November 28, 2022

The current appointment is part of the company’s Southeast Asia expansion plan

PPDS set to show ‘transformational’ Philips professional displays & solutions at InfoComm Southeast Asia 2022

In OOH Solutions By M4G Bureau - October 27, 2022

PPDS will be showcasing its latest suite of Philips digital signage, professional TV and collaboration-inspired interactive display solutions

Asian Paints steals the spotlight with ultra sheen campaign spread

In Campaigns By M4G Bureau - October 19, 2022

This widespread OOH campaign by MOMS Outdoor Media Solutions for Asian Paints aims to highlight the brand’s new product Royale Glitz across different markets using multiple formats, including billboards/unipoles, DOOH, bus shelters, mall media, airport media and transit media (metro train, cabs, bus).

oOh!media CEO Cathy O'Connor keynote speaker at WOO's APAC Forum

In OOH News By M4G Bureau - September 01, 2022

O’Connor will be speaking on the theme of ‘Science of Out of Home’ covering subjects like audience measurement.

‘We’re confident that programmatic will revolutionise OOH in Asia’

In Digital OOH By Rajiv Raghunath - August 30, 2022

Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with Rajiv Raghunath, Remi points out that 70% of the transactions going through Broadsign Reach are incremental: they come from advertisers that usually buy online advertising.

“Life experience is the key to success,” says R Madhavan, Actor, Producer, Motivational Speaker at OAC

In OOH News By M4G Bureau - August 17, 2022

The 16th edition of the popular Outdoor Advertising Convention (OAC) that was inaugurated today at The Westin Mumbai Powai Lake, kickstarted on a motivational note as actor R Madhavan kept the audience hooked, sharing some interesting anecdotes and insights from his life in an insightful conversation with Rajiv Raghunath, Managing Editor , Media4Growth and Outdoor Asia.

Asiaray, Hivestack launch first pDOOH campaign for Gojek on Singapore's latest MRT Line

In OOH News By M4G Bureau - August 16, 2022

Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.

Poland-based ChargeEuropa pilots cost-free EV charging network, plans footprints in cities across Europe, Asia and Latin America

In Digital OOH By M4G Bureau - August 12, 2022

After officially its Warsaw-based pilot network in July, ChargeEuropa has secured a pipeline of over 1,000 locations for the next two years and joined forces with some of the world’s largest brands in sustainability including BMW, Netflix, Bolt and Opel.