Activation versus OOH: The multiplier effect

In Viewpoints By M4G Bureau - December 12, 2013

Activation has a multiplier effect on the entire communication cycle, therefore brands are using activation as a multiplier to OOH or OOH as a multiplier to activation, says Kaushik Chakravorty, COO, Vivaki Specialist Services, as he shares with Outdoor Asia his thoughts on the role of activation in the context of OOH advertising.

Activation versus OOH: Clearly defined roles

In Viewpoints By M4G Bureau - December 12, 2013

Nabendu Bhattacharya, Founder-Member and MD, Milestone Brandcom, tells Outdoor Asia how Activation can play an effective role in influencing consumer's purchase decision.

'Cost per reach analysis key for OOH spends'

In Viewpoints By M4G Bureau - December 10, 2013

Sujay Kutty - Executive Vice President & Business Head, Zee Bangla, tells Outdoor Asia what can drive the brand's OOH spends in West Bengal, while sharing his OOH experience in the state.

'Need definite OOH policies for heritage sites'

In Viewpoints By M4G Bureau - December 10, 2013

There is need for more definite rules and regulations regarding heritage zones like Park Street, Lalbazaar, Assembly House etc in Kolkata, says Mainak Chatterjee, Manager Marketing & Admin, Senco Gold Limited, as he shares with Outdoor Asia his thoughts on the OOH scenario in West Bengal.

'Innovations should be proposed by Media Owners'

In Viewpoints By M4G Bureau - December 07, 2013

Alok Ranjan, Area Business Manager, Kolkata - Tanishq - Titan Company Limited, tells Outdoor Asia how the medium can grow further in West Bengal with innovative initiatives from media owners.

'OOH should be innovative, engaging and participative'

In Viewpoints By M4G Bureau - December 06, 2013

Till the time the audience does not connect with the brand, they will never be able to understand its potential, says Jimmy Tangree, Station Head, Red FM as he shares the brand's OOH experience in West Bengal with Outdoor Asia.

'Digital and innovations key to higher OOH spends'

In Viewpoints By M4G Bureau - December 05, 2013

Anand Sahai, Business Head - Vodafone Bengal, tells Outdoor Asia how OOH works for the brand in West Bengal and what are still needed in order for the OOH spends to go up in the state.

'Judicious mix of formats leads to better output'

In Viewpoints By M4G Bureau - December 05, 2013

Taking a mix of small formats for frequency and large sites for impact and having a judicious mix leads to better output, rather than just sticking to a particular format, says Ritesh Ghosal, Head- Brand Marketing -Tata Teleservices Limited in a chat with Outdoor Asia on how the brand approaches OOH in the state of West Bengal.

Is OOH a man's world? The women speak out...

In OOH News By VJ Media Bureau - December 03, 2013

Think OOH industry and you think men hobnobbing, sharing a smoke, haggling, ordering , bracing the the weather to make sure a site is up and running, running around a government office procuring permissions -- a picture that conveys a man's world , where the challenges are enough to make any woman stay away from this turf. And yet there are a few women in the industry taking the challenges head on and wondering why there aren't many more like them in the space. Outdoor Asia caught up with a few of them who share their experiences and on what makes them tick in this so called male domain. Read on…

'Research and technology will take the medium ahead'

In Viewpoints By M4G Bureau - December 03, 2013

In a chat with Outdoor Asia, Arpita Menon, Executive VP and Head Media Planning & Buying - Star TV, shares the brand's approach to Out of Home advertising and the challenges therein. Read on…