'Industry rate card will surely help'

In Viewpoints By M4G Bureau - March 10, 2014

In a chat with Outdoor Asia, Cyriac John Joseph, Senior General Manager - Marketing, Brigade Group, tells why the OOH medium works for the brand in Bangalore and what can take it forward.

'Spoilt for choice in Bangalore'

In Viewpoints By M4G Bureau - March 10, 2014

Vinay Chatlani, Chairman,'Soch' -- MD Retail LLP, tells Outdoor Asia how the OOH medium is used for brand recall in Bangalore and other cities in Karnataka.

OAC returns with 10th edition

In OOH News By VJ Media Bureau - March 07, 2014

OAC 2014 to be held on July 4th and 5th in Goa will also feature for the first time Digital Signage Asia.

Creating a buzz with the bus

In Viewpoints By M4G Bureau - March 06, 2014

Milky Mist as a brand has in its own way redefined the way OOH formats such us buses and bus shelters can be used for appealing brand visibility and in the process changing the perception with regard to these formats. In a chat with Outdoor Asia, Sathish Kumar T, MD, Milky Mist Dairy Foods Pvt Ltd, throws light on how the Erode, Tamil Nadu, based brand has managed to establish presence in the cluttered OOH market of Bangalore.

'Geo targeting & scientific planning will maximize reach in cities'

In Viewpoints By M4G Bureau - March 06, 2014

Rohit Tandon, Head -- Mobility Business Unit (MBU), Karnataka Circle, Tata DOCOMO, shares with Outdoor Asia, the brand's approach to the out-of-home medium in the state of Karnataka and what can make the brand spend more on this medium in this region.

'Need more quality than quantity'

In Viewpoints By M4G Bureau - March 06, 2014

Stanley Sofas, a premium sofa brand, is a frequently seen name in the OOH space in Bangalore and other metros. Sunil Suresh, MD, tells Outdoor Asia how the OOH medium works for the brand in Bangalore and rest of Karnataka, while sharing the challenges and factors that can drive better use of the medium.

IKEA's space -saving message with an RGB billboard

In OOH News By Bhawana Anand - March 05, 2014

In a classic example of the medium being the message, Thjnk, a German agency, has developed an intelligent and ground-breaking billboard for IKEA which drives home the need to innovate in order to beat the problem of space constraint. Outdoor Asia gives you the details.

'Need well defined solutions from specialist agencies'

In Viewpoints By M4G Bureau - February 13, 2014

Vishakha RM, Director - Sales & Marketing -- Canara HSBC OBC Life Insurance, shares with Outdoor Asia, the financial group's strategy with regard to the OOH media and more.

'Agencies must go beyond planning and buying'

In Viewpoints By M4G Bureau - February 10, 2014

Tiju Easow, VP Marketing, Muthoot Fincorp, tells Outdoor Asia why the OOH media will always be important to the brand, and more...

'Smaller markets offer better value'

In Viewpoints By M4G Bureau - February 10, 2014

An L&T Finance Holdings spokesperson tells Outdoor Asia how the OOH medium has delivered expectations.